All Marketing articles – Page 82
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Comment and Opinion
Albert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Guide To
The Grocer Guide To Household, Hygiene, & Personal Care
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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News
M&S ends ‘Little Shop’ giveaway toys promotion
The programme, which was criticised by plastic campaigners, was ’always intended to end in September’, M&S said
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News
Masons rebrands gin lineup and adds Orange & Lime Leaf variant
It hopes to “raise the bar” in the premium gin category
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News
Quorn rapped by ASA over carbon footprint claim
Thirty-two complaints were made to the watchdog over an ad for Thai Wonder Grains
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News
Spirits maker withdraws 29% abv ‘gin’ duo from market following legal threat
Trade body The Gin Guild threatened legal action unless the drinks were taken off the market
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Comment and Opinion
Tony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
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Comment and Opinion
What Aesop’s wind and sun parable means for retailer media spending
To attract marketing investment, retailers need to make it a positive investment choice, says Matt Lee, MD at Capture
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Comment and Opinion
Footballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans
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News
Costcutter promotes everyday value with new promotional campaign
The ‘Shop local for everyday value’ campaign features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips
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Promotional Feature
Five reasons why grocers should digitise print marketing – a case study
Find out how Lidl Ireland reported a 10X return on ad spend and a 2.3% increase in overall turnover by digitising its weekly promotional leaflets
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Profiles and QandAs
My food & drink job: Ellie Wilkins, design and marketing associate, Creative Nature
Ellie’s role combines her love of good food with her passion for design
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News
Linda McCartney’s gives its packs a makeover
It hopes the new look will make it easier for shoppers to find the products on shelf
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Comment and Opinion
Grocers are leaving a huge growth opportunity untapped: digital advertising
There is profitable opportunity in thinking about customers as audiences, says Tim Mason, CEO of Eagle Eye
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News
Morrisons snaps up Sainsbury’s brand mentor Rachel Eyre as new marketing chief
Eyre will join the retailer in early 2021
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Analysis and Features
Social media boycotts: how has fmcg faced up to Facebook?
Fmcg brands have reacted strongly to Facebook’s failures to address hateful content. How has Facebook responded? And has it made a difference?
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Comment and Opinion
Kellogg’s animation offers reassurance and optimism
The phrase ‘back to school’ always used to give the summer holidays a hint of melancholy
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News
Sainsbury’s rewards customers with Nectar points for buying fruit and veg
Shoppers can earn hundreds of points through The Great Big Fruit & Veg Challenge, which launched on 7 September
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Comment and Opinion
Walkers gives it large with Wotsits Giants campaign
The ad for the lengthier, more girthsome snacks plays on their priapic qualities
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Whitepapers
What is driving the growth of UK coffee sales?
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.