All Marketing articles – Page 82
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ReportsHow does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Comment & OpinionWhy banning single-use bottled water ads won’t sink the category
Despite the quiet reusable revolution, single-use plastic water bottle brands are still cashing in
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Comment & OpinionPeroni finds paradise in the everyday in brand extension ad
Beautiful people, beautifully dressed, sipping crisp lager in the sunshine. We must be on the Riviera
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NewsArla ditches coloured milk bottle caps in plastic-saving move
It comes as Arla has also launched a first-ever original TV campaign for its overarching masterbrand
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Analysis & Features15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
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NewsPip & Nut unveils new pack designs to highlight ‘quality’
The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds
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NewsEvent catering marketplace Feast It rebrands and bags $8.5m funding
Togather – by diversifying into other categories – expects to double sales again this year
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Comment & OpinionOur ‘miraculous’ food industry should come clean about its dirty hidden costs
The food sector distracts people with the glitzy allure of choice and abundance, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionWhy consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
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NewsGetir rapped by ASA for promotion it couldn’t deliver on
The rapid grocer emailed all customers a £20 off promotion, even though only users in limited locations at certain times could redeem it
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NewsBol unveils £1m brand refresh in shift towards ‘lifestyle’ focus
The redesign aimed to help Bol stay ‘culturally connected with shoppers in an ever-saturated category’
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NewsTesco to revamp in-store bakery offering nationwide
It comes as Tesco looks to embark on a major reset of its stores, starting in September, with a focus on its fresh lineup
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ProfilesMy food & drink job: Daria Bashkatova, senior marketing innovation manager, This
’My family come from a real mixed bag of places including Russia, Kazakhstan and Israel, among others. While questions of faith, politics or geography were often at odds, food was always a common language’
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NewsWeetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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NewsSpam launches TV campaign to attract younger shoppers
The ad was based on the insight that consumers were looking for quick meals that delivered on flavour and satisfaction, said Spam
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Comment & OpinionThatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment & OpinionDash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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NewsTower Hamlets becomes latest local authority to ban HFSS advertising
The move follows the launch of the Healthier Food Advertising Policy, brought in across the Transport for London network in 2019
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NewsPeroni to kick off €20m European push for new Stile Capri lager
The campaign will be seen from Monday 5 June in the UK, Italy, Hungary and Romania