All Marketing articles – Page 82
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NewsFlora unveils new TV ad pushing plant-based and ‘100% natural’ credentials
It is the brand’s first appearance on TV screens since 2019
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NewsBoka goes vegan and rebrands to highlight green nutritional labels ahead of HFSS
The new packaging would allow consumers to quickly identify Boka’s nutritional health benefits ahead of the HFSS clampdowns, it said
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Comment & OpinionJoe Wilkinson helps make Paws.com pet push memorable
Paws.com prides itself on offering pet owners the opportunity to personalise the food they give their furry friends
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NewsMarks & Spencer to launch new Food magazine
The new 72-page Food mag will feature recipes, celebrity interviews and expert tips
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NewsAldi new supplier contest to be Channel 4 reality series
‘Grow with Aldi’ will be a six-part series, with a winner from each hour-long episode awarded a contract to supply the discounter’s 950 UK stores
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NewsAd watchdog deems Lidl's Tesco price comparison ads misleading
The Advertising Standards Authority upheld a complaint from Aldi that the ads did not make sufficiently clear the claimed savings related only to the specific selection of products shown
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Comment & OpinionCan regulation catch up with the normalisation of CBD foods?
The FSA’s list of authorised CBD products marks a significant step forward in the regulation of CBD-infused foods, says Duncan Reed, partner at UK law firm TLT
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Comment & OpinionDiet Coke’s skating woman recalls lockdown emptiness
It’s not long ago that empty streets were a nightmarish part of real life
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NewsAHDB hails success of We Eat Balanced meat and dairy campaign
The £3.5m push – which is now in its second year – ran in January and February
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Comment & OpinionHFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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NewsDr Oetker Ristorante reformulates pizzas to make them non-HFSS
Six core flavours – Pepperoni, Speciale, Mozzarella, Funghi, Hawaii and Pollo – have undergone recipe changes
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NewsBenecol hopes to reach new consumers with plant-based range
Benecol Oat products are plant-based alternatives made of oats and enriched with plant stanols to ‘help lower cholesterol’
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Comment & OpinionIrn-Bru’s new movie duo add fun to flavour discussion
New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour
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NewsOcado to tweak Zoom rebrand after new logo draws Russian ‘Zwastika’ comparisons
Ocado says it is making a change to the icon ahead of the rebrand ‘in light of current circumstances’
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NewsBerry Gardens renews advertising partnership with Jessica Ennis-Hill
Ennis-Hill will encourage consumers to actively choose Berry Gardens’ specific varieties
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Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design
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NewsGousto launches smell recovery training kits for Covid sufferers
The limited-edition boxes contain four jars of fragrance which ‘help recover a lost sense of smell when sniffed every day’
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Guide ToThe Grocer Guide to Breakfast
Health and convenience are proving key drivers for shoppers when it comes to breakfast and brunch in a newly reopened UK market. However, hybrid working and trends established during lockdown will see consumers continue to embrace at-home family and weekend socialising occasions, giving suppliers plenty of opportunity across the board.
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NewsPetits Filous adds apricot flavour to dairy-free yoghurt range
The new variant is made with an almond milk base and fortified with calcium and vitamin D
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Analysis & FeaturesWhat the Dragons’ Pantry panel is looking for from food & drink producer entrepreneurs
Taking place at the UK Food & Drink Shows in the NEC, Dragons’ Pantry gives suppliers the opportunity to make a 15-minute pitch