All Marketing articles – Page 83
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Comment & OpinionHardys couples underline wine’s consistency
The tyranny of choice is a serious problem in the wine category
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NewsOcado’s Zoom delivery service gets yellow and pink brand refresh
The service will now be known as Zoom by Ocado, with the main brand colours switched from green and blue to “bright yellows and pinks”
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Comment & OpinionWhy challenger brands hoping HFSS laws will ‘level the playing field’ might be too optimistic
The fmcg giants have already shown they’re willing to make bold moves to drive sales and hold onto valuable shelf space in a post-HFSS retail environment
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NewsBirds Eye expands Chicken Shop range with new goujons
The brand claims it is meeting a rising demand for ‘fakeaways’, with Brits having 25% fewer meals out than before lockdown
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Guide ToThe Grocer Guide To Packaging
Growing environmental awareness, government legislation on plastics and increasing e-commerce are all driving change in packaging sustainability, as brands compete to win the hearts and minds of tech-savvy consumers.
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Guide ToThe Grocer Guide To Petcare
Growing pet ownership in the last two years has boosted sales in the petcare category, but inflation-driven cost of living challenges over the year ahead mean owners may need to balance their budgets carefully, despite a desire to prioritise their pets’ health and welfare.
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NewsRichmond launches into snacking with Minis sausage range
The seasoning of Richmond Minis replicates the recipe of the brand’s original pork sausages
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Comment & OpinionNything Goes as Nairn’s serves up smart suggestions
Nairn’s is looking to put any perception people might have of oat biscuits being boring to bed
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NewsDeliveroo launches own-label range of novelty cereals
The limited-edition range is available in three “takeaway-flavoured” SKUs: Sushi Roll, Margherita Pizza and Chicken Katsu Curry.
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NewsLatvian Stolichnaya Vodka rebrands as ‘Stoli’ to distance itself from Russia
The brand said ‘the name no longer represents our organisation’
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NewsCBD brand Puresport relaunches as ‘all-encompassing’ wellness brand
Puresport said it was ‘looking to cement its position in the health and wellness sector and empower UK consumers to take their health and wellbeing into their own hands’
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NewsPlenish undergoes ‘premium’ rebrand in bid to drive category growth
The new branding leant into a ‘rich, indulgent, lifestyle-focused aesthetic’, said Plenish
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NewsPrimula expands range with four new flavours including vegan cheese alternative
The new products from the spreadable cheese brand are Perfectly Plant, Light Cheese ‘n’ Onion, Hot Cheese ‘n’ Sriracha and Squeezy Burger Cheese
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NewsCrediton Dairy launches new American diner-inspired milkshake range
The new range is designed to be reminiscent of traditional American diner shakes and will be available in three flavours
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NewsThe Collective renames Russian fudge yoghurt to support Ukraine
It states that the recipe is not connected to Russia but is in fact a Kiwi name for a Scottish recipe
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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NewsSainsbury’s takes over from Aldi as Channel 4’s Bake Off sponsor
Last year’s Bake Off finale was the channel’s most watched show in two decades
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Comment & OpinionAldi sounds like Waitrose with sourcing spot
Aldi has somehow made a virtue of its copycatting technique
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Guide ToThe Grocer Guide To Cheese
As the UK market returns to relative normality, cheese suppliers are stepping up efforts to meet varying consumer demands on myriad occasions, from snacking to meat alternatives to indulgence. Yet there are some challenges on the horizon.
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Comment & OpinionHow the US is leading the way in self-service marketing
Self-service RMPs are relatively new to the UK market but are already bearing fruit in the US, says Matt Lee, MD at Capture