All Marketing articles – Page 84
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Comment and Opinion
Domino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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News
Thousands of HFSS products caught in PM’s promo and ads ban
The crackdown includes many products reformulated under the flagship soft drinks sugar levy
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News
Young’s renews football sponsorship for 17th season
The seafood giant will continue to back hometown club Grimsby Town for the 2020/21 season
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Profiles and QandAs
My food & drink job: Lili Wiranatha, sales and marketing intern, Wholey Moly
Lili grew up in Indonesia and became interested in health food while living in Australia
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News
National Food Strategy report calls for junk food taxes and more free school meals
The first part of the strategy was launched today by Leon co-founder Henry Dimbleby
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Analysis and Features
Industry reacts as Boris Johnson announces new obesity crackdown
The new obesity strategy includes plans for a ban on HFSS food promotions in prominent locations in stores
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News
Promotions of HFSS food to be slashed under government’s new obesity strategy
The government said the move would also see a ban on volume promotions for HFSS products such as ‘buy one get one free’
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News
Holland & Barrett appoints VCCP to lead advertising strategy
The health food retailer awarded the account to VCCP following a pitch process that began in August last year
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Comment and Opinion
Return of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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News
Waitrose launches summer holiday virtual cookery classes for children
The chefs will teach a different recipe each week, from sausage rolls to apple & cinnamon cakes
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Profiles and QandAs
My food & drink job: Roseanna Evans, marketing & commercial consultant, HRA Global
Consultant Roseanna landed her role while halfway through her dissertation
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News
Co-op launches new fund and TV ad to support food charities
Co-op has committed to a 20p donation every time a customer buys a picnic product
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News
Philippe Rondepierre made marketing director at Snappy Shopper
Rondepierre will join the Dundee-based home delivery platform in September
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News
Lily’s Kitchen reformulates dry dog and catfood ranges and revamps design
The brand has rolled out ‘highly impactful’ new packs featuring ‘a more contemporary design’
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Guide To
The Grocer Guide To Petcare
Up until recently, petfoods value increase was driven by treats and shoppers purchasing at higher average prices. These days, our pets can easily enjoy the same kind of fashionable grocery products as their owners meaning that products that aid sleep and digestion, are plant based or free from, sit comfortably alongside both traditional and value brands in-store. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Comment and Opinion
Durex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment and Opinion
The government must restrict both price promotions and marketing on HFSS foods
A group of signatories from the UK health and medical fields lay out their hopes for the government’s obesity strategy
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Profiles and QandAs
My food & drink job: Fiona Shields, marketing executive, Belazu
Fiona first joined Belazu in 2018 and now helps grow the brand through digital channels
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News
Health campaigners urge PM to include unhealthy food ad ban in obesity crackdown
“The time has now passed for being soft on industries that ‘feed’ into the obesity crisis,” according to Action on Salt & Sugar
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Comment and Opinion
Peroni’s positive message is warmly welcomed
We Brits don’t really know how embedded in Italian culture ‘La Passeggiata’ – an evening, social stroll – really is