All Marketing articles – Page 85
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NewsPlant-based industry welcomes withdrawal of ‘anti-competitive’ EU law proposal
The dairy industry also welcomed the move, claiming the AM171 text had been altered in an inter-EU trilogue last week
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NewsWholesaler Turner Price launches ‘UK’s first foodservice marketplace’
The family-owned business has worked with Mirakl – which powers marketplaces for Carrefour, Auchan and Kroger among others
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Comment & OpinionOatly’s blockbuster IPO is a sign of both plant-based appetite and its skill as a brand
Oatly is well-positioned to continue benefiting from its category boom and current trends around a more plant-based, sustainable diet and lifestyle, says Sairah Ashman, global CEO at Wolff Olins
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NewsJust Eat jingle UK’s most ‘likeable and memorable’, index finds
The food courier company’s ‘Did somebody say Just Eat?’ sound signature ranked highest based on a variety of metrics
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NewsCamden Hells Lager launches beer 'recall' to educate on its brewing process
Consumers who find one of the 50 ‘inferior’ beers will be compensated with a year’s supply of Camden Hells Lager
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NewsLidl sponsors ITV’s The Masked Dancer with its own masked character
In show idents, a dancer in a goose costume will challenge the audience to guess who they are using clues related to Lidl products
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Comment & OpinionVO5’s balding bloke takes unusual approach to haircare advertising
Ads for haircare products tend to be populated by models with flowing locks
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NewsVegan liquid egg substitute Crackd to make big four and TV debut
The brand will roll into Morrisons next week ahead of its first TV campaign from mid-June
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Comment & OpinionWhat brands need to consider as HFSS restrictions loom
Brands have a series of options beyond post-watershed TV advertising, says David Wright, senior marketing effectiveness consultant at IRI
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NewsM&S teams up with Real Drinks to relaunch craft beer range
The drinks retailer said the new range would ‘better reflect the market and customer preference in style, abv value and design’
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NewsValeo to relaunch Fox’s Glacier with new look and range of NPD
The new-look packaging, NPD and a supportive marketing campain is intended to attract modern consumers
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NewsCo-op renews music festivals sponsorship deal with Live Nation UK
Co-op will run a pop-up supermarket at each event, selling a wide range of everyday essentials and festival staples
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Comment & OpinionOcado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
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NewsChef Tom Kerridge to front new Hovis ad campaign
Premiering on 17 May on ITV, the advert will champion the brand’s new Bakers Since 1886 range
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NewsColman’s switches Meal Makers sachets to recyclable paper packs
The brand claims its new fully recyclable paper packaging will prevent 240 tonnes of landfill waste
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Comment & OpinionJunk food ad war is lost – now food and drink suppliers need clarity on the details
It’s easy to see why companies are confused and even more so why they are scared
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NewsMorrisons launches scheme to fast track ‘game-changing’ British suppliers on to shelves
The Growing British Brands programme comes after Morrisons CEO David Potts launched a “call to arms” in January for British food entrepreneurs
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NewsLynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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NewsPeperami rebrands in bid to lure younger shoppers
The brand has redesigned its packaging to appeal to a ‘wider and younger demographic’
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NewsPortman Group rules against ‘Quickie’ wine brand over ‘demeaning’ artwork
A complaint against Quickie wine was made to the watchdog by a member of the public who argued it was sexist