All Marketing articles – Page 85
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Analysis & FeaturesWhat Diageo’s new London hub says about the future of Guinness
Diageo is spending £73m on a brand hub in Covent Garden. Why?
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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NewsMolson Coors’ Shearer hired by Birds Eye as new marketing director
Shearer will join the frozen food giant on 28 February
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NewsAldi searching for three shoppers to be wine taster for a day
The three chosen applicants will become an ‘Aldi wine buyer for a day’
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NewsGuylian rebrands and reformulates - but raises seashell choc prices
The products have undergone a reformulation as part of a commitment from the brand to ‘only use the best hazelnuts’
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NewsPeperami teases ‘brand repositioning’ with new Chicken Bites campaign
The ‘six-figure’ TV and YouTube campaign reflected its ‘cheeky brand attitude’, targeting families and young adults
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Promotional FeaturesRedefining trade and shopper marketing for a digital discovery world
How grocery can close the loop via bricks and clicks
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Comment & OpinionTropicana’s heroes stay calm as disasters strike
With what looks like a big-bucks new campaign, Tropicana has decided against arguing the toss on the health front
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Analysis & FeaturesHow supermarket loyalty schemes are aiming to trump inflation
New-look loyalty schemes have embraced everything from gamification to charity donations. How are these helping the mults retain custom amid price rises?
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Analysis & FeaturesThe differences between supermarket loyalty schemes and which offer the most benefits
How do supermarket loyalty schemes compare? And what are they offering shoppers to keep them coming back?
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Comment & OpinionWhy advertisers should take note of the great return to the office
Brands now have a tangible window of opportunity to tap back into pre-pandemic commuting habits, says Matt Lee of Capture
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NewsJunk food ad ban facing possible year-long delay
Food industry and advertising bosses say more time is needed to prepare for changes coming into force in January 2023
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NewsHFSS clampdown conference to help navigate government’s radical health and obesity legislation programme
The Grocer’s HFSS clampdown conference will takes place on Tuesday 15 March at America Square, City of London
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Comment & OpinionWhy homeware is increasingly where the heart is for retailers
With money tight and home increasingly a haven for consumers, everyone from B&M to John Lewis has cottoned on
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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Comment & OpinionThe ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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NewsHubbub CEO Trewin Restorick to step down from role after eight years
Campaigns under Restorick’s leadership have included community fridges, which Hubbub first piloted in 2016
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NewsOatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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NewsMonster adds zero sugar watermelon drink and launches Ultra range promotion
Ultra Watermelon offered consumers a ’delicious, refreshing energy boost with no calories and no sugar’, claimed the brand