All Marketing articles – Page 85
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News
Costcutter looks to help shoppers bring summer home with online campaign
The symbol group previously ran an online-only campaign over Easter with a shop locally focus
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News
Brands team up for government hygiene campaign
The brands have begun working in partnership with the UK government to support its #EnjoySummerSafely campaign
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News
Mash Direct pulls Facebook advertising amid hate speech row
The social media giant has been accused of not doing enough to combat harmful content on its platform
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News
Birds Eye swaps out the Captain for competition winner on packs
’Frozen food hero’ Charlotte Carter-Dunn will adorn fish finger packs for a limited time
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News
Heck debuts first-ever TV campaign
The ad was filmed during lockdown and is due to run for the next 12 weeks
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Comment and Opinion
Tenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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Profiles and QandAs
My food & drink job: Rosie Butler, head of marketing, Willicroft
Amsterdam-based Rosie can be found biking around the city delivering plant-based cheese samples
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News
Alpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign
The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches
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Comment and Opinion
Cyber-Colonel opens new KFC site in Animal Crossing
Fast food fans have struggled during lockdown, having to resort to make-your-own recipes
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Comment and Opinion
Belton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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News
Quorn forms sustainable protein partnership with Liverpool FC
The team-up is part of the Premier League club’s ’Reds Go Green’ sustainability initiative
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News
Budweiser Budvar plays up quality and Czech heritage with rebrand
The new look aims to appeal to fans of craft beer
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News
Mr Porky rebranded with expanded lineup and new logo
The Mr Porky character has been replaced by a younger looking version
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Comment and Opinion
Captain America’s Marvel-ous conspiracy debunked by pasta detective
So an Instagram user has posted a theory that 2011’s Captain America: The First Avenger “predicted” the coronavirus outbreak
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Comment and Opinion
Mars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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Profiles and QandAs
My food & drink job: Georgia Hughes, sales & marketing executive, Punchy Drinks
As part of a very small team, Georgia enjoys seeing her ideas come to life
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Comment and Opinion
Zoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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News
Heinz gets personal with customisable labels on new DTC channel
Heinz is offering personalised versions of six products through its direct-to-consumer channel Heinz to Home
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Comment and Opinion
Why 2020 is the year brand purpose gets political
Companies rolling out campaigns that call for systemic change must do so with integrity, says Eleanor O’Leary, The Better Brand Consultant
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News
Echo Falls targets younger shoppers with ‘sophisticated’ revamp
It has rolled out across all Echo Falls SKUs, with the tagline ‘your friend in wine’