All Marketing articles – Page 87
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News
Dairy sector rolls out £1m Milk your Moments campaign
The 12-week ad push focuses on the importance of human connections during the coronavirus crisis
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Comment and Opinion
Maltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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News
Chuckling Goat ads censured by ASA over immune system claims
”This is unfortunately one of those places where the government has not caught up with the science”, said the brand’s director Shann Jones
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Analysis and Features
Coronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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Comment and Opinion
Müller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations
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News
Dairy industry and government team up for £1m ad push
Defra has also announced England’s dairy farmers will be able to access a £10,000 fund to help overcome the coronavirus outbreak
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News
Marcus Rashford teams up with Co-op to promote FareShare
The England forward is a longstanding supporter of FareShare and has made significant personal donations in the past
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News
Heinz revamps canned pasta packaging with ‘playful’ design
Shoppers previously had trouble differentiating between SKUs because the entire range was coloured yellow, said Heinz
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Comment and Opinion
Snack maker Emily makes witty adjustment to outdoor push
Snack maker Emily’s six-sheets, booked back in 2019, rolled out just as footfall all but came to a standstill
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Comment and Opinion
Lynx Africa’s anniversary smells like teen spirit
Lynx is celebrating 25 years of its most famous scent – Africa – with a spot of time travel
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News
Benecol revamps packaging after pre-coronavirus sales slump
The health-focused brand’s new look will highlight its ’cholesterol-lowering’ credentials
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News
Suzanne Dover made brand and marketing director at Spar UK
Dover has replaced Michael Lawless, who left the business earlier this month
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Whitepapers
The Grocer’s Guide to Free-From and Plant-Based supplement
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
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News
ASA rejects Morrisons’ claim over Iceland turkey crown comparison
Morrisons claimed the ad was misleading because Iceland’s turkey crown was frozen and of lower quality than its own
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Comment and Opinion
How brands are navigating the minefield of advertising during coronavirus
Some brands have stopped all activity, while others are making a concerted effort to advertise ethically
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Comment and Opinion
Tesco shows dedication with new Food Love Story
A fast-becoming-familiar mobile phone montage features people making food ‘for’ loved ones
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News
Booths launches push to support artisan cheesemakers
The #supportartisancheese campaign aims to help local producers hit by the coronavirus lockdown
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Comment and Opinion
Why the food industry must be wary of coronavirus fake news stories
Bogus food and drink ads are inevitable – and they could have serious consequences for consumers and the industry
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Profiles and QandAs
My food & drink job: Miles Wheeler, sales & marketing executive, The Savourists
Miles enjoys ‘the opportunities to learn and grow’ that come from working at a startup
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News
Pladis appoints Caroline Hipperson as chief marketing officer
Caroline Hipperson will join the team responsible for building the Pladis portfolio