All Marketing articles – Page 88
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NewsIceland pushing online growth with web-only ‘flash sales’
The ’online flash sales’ are being pushed on social media with links to a recently created dedicated page on Iceland’s website
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Guide ToThe Grocer Guide To Petcare
Despite the challenges of 2020, premiumisation continues to drive growth – this has to be good news for the Petcare category.
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NewsFortnum & Mason names Rupert Thomas chief commercial officer
Thomas will replace commercial director Lucy Williams, who has been with the luxury retailer for four years
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NewsM&S forms in-house marketing communications team
The shake-up means the retailer’s retainer contract with Grey London will come to an end in April
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Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
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NewsAldi ‘could contest some Sainsbury’s price matches’ on quality, says analysis
IPLC examined 65 products from Sainsbury’s ‘Aldi Price Match’ campaign, and found 15 fell short compared with the discounter’s on key ingredients
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NewsMüller teams up with sprint star Asher-Smith for new yoghurt line
Müller Corner Creations by Dina Asher-Smith will go on sale in a six-pack format in Asda and Morrisons from March
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NewsBudweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
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InterviewsSebastian Munden interview: the Unilever ‘mini CEO’
Sebastian Munden talks vegan Baconnaise, smelly teens and green ads – and how all this work is connected by purpose
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Comment & OpinionMcCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
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NewsSainsbury’s to drop 'Live Well for Less' slogan
The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months
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NewsShopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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NewsPopchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
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NewsCoca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU
It’s the latest in a number of moves by Coca-Cola to reduce sugar
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Analysis & FeaturesWeetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Guide ToThe Grocer Guide To Hot Drinks & Cold Brew
The events of 2020, particularly the Covid-19 pandemic, has resulted in brands adapting to this new climate of uncertainty in the hot drinks and cold brew sector.