All Marketing articles – Page 88
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NewsMeatless Farm agrees not to repeat ads following AHDB complaint to ASA
The plant-based brand resolved the complaint informally before the ASA moved to enforcement action
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NewsLucky Saint to become official beer of Dry January
The alcohol-free brand has inked a deal with Alcohol Change UK to front the campaign
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NewsTesco plans new range simplification in Clubcard revamp
CEO Ken Murphy pledging to work “hand in glove” with Dunnhumby on the proces
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NewsAldi trials new ‘supersized’ trolley to highlight extra Specialbuys throughout December
The discounter will be adding new lines to its Specialbuys range more frequently throughout December, making each Tuesday an ‘on-sale’ day, along with the usual Thursday and Sunday
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NewsHofmeister mascot George the Bear returns as brand launches £600k funding round
It had ‘spotted a clear gap in the market to catapult a Bavarian beer to the same level of success seen by its counterparts from other European countries’, Hofmeister said
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Promotional FeaturesFirst-party data at scale will win consumers in a disruptive FMCG landscape
In an increasingly competitive landscape, first-party personalised data at scale is the way forward for FMCG companies to address changes in consumer demand and stay ahead of the field, says SAP.
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Comment & OpinionCamden Town gives us fresh Hells over gifting
“Hello bad gift giver.” It’s an ominous opening to an unusual Christmas advert
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Comment & OpinionWhy Morrisons’ Farmer Christmas is the new fmcg heart-throb
Captain Birdseye has taken a step back, so food has a new sex symbol. And no it’s not Jeremy Clarkson
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NewsBirds Eye to replace Captain with child’s face in limited-edition promotion
Seven-year-old Tadhg King will adorn packs of the brand’s fish fingers in the new year
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Analysis & FeaturesChristmas Tree Day: five food & drink brands marking the start of the festive season
These festive food & drink launches are perfectly timed for the occasion, which falls earlier than usual this year
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Comment & OpinionMarketing strategy is stuck in the 1950s. Time to modernise for the social media era
Most brands have adapted their structures to focus more on brand and trading, but social media can be leveraged for more than one purpose, says Matt Lee, MD at Capture
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Comment & OpinionChristmas ads promote excess. But unsustainable advertising is a year-round issue
Sustainability campaigners are right to criticise festive ads – but shouldn’t limit their work to Christmas, says Dan Crossley, executive director, Food Ethics Council
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NewsLidl sponsoring giant festive outdoor ice skating rinks in London and Edinburgh
The discounter is the sponsor for the UK’s largest outdoor ice skating rink, at London’s Hyde Park Winter Wonderland fair
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NewsBritain’s love of small dogs will boost wet petfood sales, claims Mars
The fmcg giant said 97% of dog owners feed their pooches wet food every day, compared to 80% in 2019
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NewsErdinger Alkoholfrei to back Move Against Cancer’s ‘5K Your Way’ initiative in 2022
The initiative encourages those living with and beyond cancer to ‘derive the benefits of exercise’ at designated Parkrun events
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Comment & OpinionDeliveroo ad causes Christmas confusion
Of course, traditional food is all very well, but the delivery giant’s seasonal ad reminds us of our perennial faves
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NewsHiggidy hires Wahaca marketing boss and launches first ad campaign
Sarah Jackson has joined the upmarket pie maker as marketing director
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Guide ToThe Grocer Guide To Soft Drinks
Impulse on-the-go purchases in soft drinks are recovering as Covid-19 restrictions ease. Yet consumers’ renewed focus on health, as well as HFSS legislation on the horizon, means soft drinks with functional benefits or energising properties are driving the category.
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Guide ToThe Grocer Guide To Bread & Baked Goods
Despite the easing of Covid-19 restrictions, bread & bakery suppliers consider the at-home occasions adopted by consumers will continue to retain importance, with the market being driven by premium products and innovation.
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Comment & OpinionWhat we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin