All Marketing articles – Page 89
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News
Tesco records grocery’s biggest advertising budget of 2019 as Sainsbury’s hikes spend
Meanwhile Morrisons dropped from fourth to seventh after its spend fell by more than 21.2%
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Comment and Opinion
Lurpak’s cooking heroes deliver an inspiring message
It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads
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Comment and Opinion
Fad or forever? How shoppers actually feel about grocery brands’ ethical credentials
It’s become necessary for organisations of all kinds to develop purposes and values that are relevant to how people live, but do shoppers care when it comes to parting with cash?
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News
Lo Bros revamps kombucha range with ‘sleek’ design
The brand’s range has undergone a packaging refresh with a “sleek new design”…
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Comment and Opinion
Why full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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Whitepapers
Business behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
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News
Birds Eye looks to ‘change perception’ of frozen veg with Steamfresh overhaul
The range will carry a ‘simplified’ design that will underline the nutritional benefits of steamed veg
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News
Aldi reacts to Tesco’s Price Match marketing with counter-offensive
Aldi has hit back with direct price comparisons in a series of press and social media ads
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News
Tena to kick off #Ageless TV push featuring women over 50
The campaign will launch tonight with an advert directed by movie-maker Yorgos Lanthimos
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News
Seven Brothers gives craft beer portfolio ‘clearer and cleaner’ look
The overhaul made the cans “more recognisable as Seven Brothers”, according to the brewer
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News
Accolade Wines backs relaunched Hardys brand with £5m investment
The new campaign is titled ‘Certainty in an Uncertain World’
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Comment and Opinion
Gatorade’s GOAT Camp is a fun fantasy world for sporty types
Welcome to GOAT Camp. No, it’s not a petting zoo filled with adorable billies and nannies
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News
Lactalis renews Président Come Dine with Me sponsorship deal
Président ads will play at the start of each episode until the end of March, and in September, November and December
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Profiles and QandAs
My food & drink job: Veronica Carton, marketing executive, Freixenet Copestick
Veronica’s role can include anything from running an event to dressing up as a pumpkin
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Comment and Opinion
Marketers have yet to seize the opportunity of ‘through the line’ communication
Retailers and brands are swimming in consumer data, yet struggling to know what to do with it, says Tim Mason, CEO of Eagle Eye
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Comment and Opinion
Our Goodness Issue is full of inspiring tales showcasing the ‘good’ in grocery
in these challenging times, it’s important not only to #bekind but to #dogood
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News
TV ads for food and drink still dominated by HFSS products finds new research
Nielsen analysis found almost half of all food adverts shown during September 2019 on ITV1, Channel 4, Channel 5 and Sky1
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Comment and Opinion
Aldi ad gives doubting Ann the third degree
Aldi’s new ad kicks off by introducing us to Ann, who we’re immediately told ‘doesn’t like Aldi’
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News
Pukka teams up with Marston’s for Steak & Ale pie
It has reformulated the pies with Marston’s Pedigree amber ale
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News
Pukka Pies sales rise after ramped-up marketing activity
Several advertising and marketing campaigns run during the year have bared fruit, boosting the pie manufacturer’s sales almost 7%