All Marketing articles – Page 9
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Analysis & FeaturesInside the pecorino push
Pecorino romano has long been in the shadow of other Italian hard cheeses in the UK. Now it’s the subject of an EU campaign
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsM&M’s turns tables on trick or treaters in Ring doorbell campaign
Timed for the run-up to Halloween, the marketing campaign sees callers getting “fun and festive quick replies” from Red
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WebinarsWATCH: UPF vs HFSS: Making sense of the new health agenda
Watch experts from Asda, Modern Baker and Vypr for a deep-dive into the fast-evolving health agenda and understand what’s set to shape consumer choices in 2025 and beyond
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Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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NewsLidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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NewsRobinsons launches duo of Wicked-inspired squash drinks
The Britvic-owned brand has also rolled out an on-pack promotion, offering shoppers the chance to win a trip to New York
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NewsTesco to serve self-scan shoppers with ads based on their location within a store
Tesco Media & Insight Platform launched ads on the self-scanning devices last year, claiming to be the first retailer globally to do so
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Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news
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News‘Nano influencer’ food distribution company adds frozen ops, eyes international expansion
Gifta operates from two specialist warehouses across the UK, with its fulfilment teams managing ambient, chilled, and now frozen products
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NewsUnilever to extend use of on-pack accessible QR codes for partially sighted shoppers
The fmcg giant began deploying AQRs on pack with its Persil and Colman’s brands in the UK in late 2023
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NewsTesco boosts retail media offering with video ads and more store wraps
Through its Tesco Media & Insight Platform, the supermarket also unveiled new capacity to run ‘store wrap’ advertising
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NewsASA raps Kerry Dairy for Garfield-themed Strings & Things advert
The video-on-demand ad, which aired in May on Channel 4, featured a child jumping into her mum’s shopping bag to eat a packet of Cheestrings
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Category ReportWhy pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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NewsTeffie debuts range of allergen-free baked goods made from teff
Founder Jessica Rogers learnt about the ancient African grain during a trip to Ethiopia
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Comment & OpinionHFSS ban puts functional ingredients in the spotlight
Functional ingredients and nutritional additives will be a headline act, says Karsten Smet, CEO at ACI Group
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NewsCountry Range Group appoints new interim head of marketing
The new head of marketing has 34 years of experience across retail, wholesale, and trading