All Marketing articles – Page 90
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NewsTony’s claims rival chocolate makers pressured Sainsbury’s over new range
The retailer will no longer stock the Tony’s Sweet Solution line-up, which mimics some of the leading confectionery brands
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Analysis & FeaturesIs it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment & OpinionIn-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment & OpinionThere are too many either-ors in grocery: balance marketing and engineering
Retailers need the right balance between their identity as a business and an assessment of what appeals most to individual customers, says Tim Mason, CEO of Eagle Eye
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NewsNative Snacks rebrands ahead of Sainsbury’s and Holland & Barrett launch
The new listings, along with a launch into Ocado this past December, accounted for a 1,500% increase in distribution, said the brand
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Comment & OpinionOatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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NewsJohn Lewis Partnership launches 100 virtual events for customers
The events include food and drink, fashion, crafting, and home and garden classes led by JLP partners
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Comment & OpinionGo Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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NewsOcado goes from green to ‘grape’ in major brand overhaul
The move is aimed at making Ocado easier to distinguish from supermarket rivals
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NewsQuorn kicks off 2021 with major marketing push on sustainability
The move includes a new TV ad and activity encouraging shoppers to cut down on meat, plus a new pack design
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NewsRadox overhauls brand and adds new lines in £6m revamp
The ‘Life’s Better With Bubbles’ campaign will span TV, radio, OOH and social
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NewsCadbury Dairy Milk revamped with ‘progressive’ new look
The UK’s biggest chocolate brand has been reimagined with a new logo and a redrawn Cadbury wordmark
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NewsCoca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign
The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”
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Comment & OpinionPersistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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NewsThe Coconut Collaborative makes TV bow with plant-based ‘myth busting’ ad
The plant-based brand said the campaign would seek to dispel scepticism over the taste credentials of plant-based foods
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ProfilesHow Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign
Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times
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Comment & OpinionResistance is futile as tighter HFSS legislation looms for food companies
The need to be a healthier nation is not going to go away. So the industry is wasting its time trying to halt HFSS plans, says Gary Pope, CEO of Kids Industries
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2020
From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best
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Analysis & FeaturesTop Campaigns 2020: how Tesco topped our table… with a safety video
What did Tesco do to make its messaging the most effective of the year?
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NewsGalaxy given overhaul after a disastrous year for sales
Galaxy has been given a new look Mars said would “modernise the brand for a new era”