All Marketing articles – Page 90
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NewsAsda unveils Dancing On Ice-inspired Christmas advert
It becomes the first of the big four to premiere its festive marketing campaign
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NewsJohn Lewis launches Christmas advert earlier than usual due to customer demand
JLP confirmed that a rise in online searches for Christmas products had prompted the decision to launch the ad
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Analysis & FeaturesAll the supermarket Christmas adverts 2021
2021 has been tipped as a bumper Christmas for retailers hoping families will get together in the wake of the pandemic
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NewsTom Holland and Dawn French star in M&S Food Christmas ad
M&S has also created an additional seven adverts showing Percy exploring different food products
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NewsSelfridges launches Christmas campaign with window displays and TV ad
The luxury retailer has launched the Christmas of Dreams campaign across stores in London, Birmingham and Manchester
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NewsPoundland shifts social media focus away from Twitter to Instagram
A spokesman said the shift was ‘because the mix of product is changing dramatically as Poundland changes its offer, for example a serious clothing and home offer’
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Comment & OpinionBisto girls enjoy gravy for generations
Through canny casting and/or clever CGI, ads that apparently follow people through their lives are now relatively common
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NewsMcColl’s rolls out personalised offers on customers’ receipts
The retailer worked with Ecrebo on the technology, described as “light-touch PoS software”
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Comment & OpinionYoung people are being misled by health claims. Here’s how to fix it
It’s scary that so many young people think that cereal bars, smoothies and yoghurts are healthy, when they’re actually the opposite, says Jacob Rosenberg, youth board member at Bite Back 2030
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
Covid 19 has seen a rise in younger adults taking up smoking of combustible cigarettes, with stress and boredom cited as key factors. But as the UK emerges from lockdown, a renewed focus on health suggests vaping and alternatives will flourish again.
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Comment & OpinionBrands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable but that doesn’t mean brands are putting its management into practice well enough, says Matt Lee, MD at Capture
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NewsTetley to splash £2.5m on new marketing campaign
The campaign ‘celebrates the love we have for tea, and all the different ways that we enjoy it’, said Tetley
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NewsReport criticises ‘health halo effect’ used to market HFSS products to teens
Campaign group Bite Back 2030 slammed ‘marketing tactics being employed by the food and drink industry to encourage teens to eat unhealthy products’
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Comment & OpinionWagamama’s adorable monster goes on an environmental rampage
With COP26 just around the corner, brands are increasingly highlighting environmental cred in their ad campaigns
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Comment & OpinionAlpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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Comment & OpinionWhy we need to rewrite the playbook on suppliers’ commercial departments
It is astonishing that commercial teams are still so traditional in their make-up, says David Sables, CEO of Sentinel Management Consultants
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NewsAlpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day