All Marketing articles – Page 91
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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NewsJohn West appoints Vikki Babb as new international marketing director
Babb, who has worked at the company since 2020, will take on overall responsibility for John West’s marketing
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NewsHolland & Barrett trains store staff as gut health advisors
The health and wellness retailer will also offer customers free one-to-one consultations through a newly created online hub
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NewsJohn Lewis starts hunt for new creative agency for first time in 14 years
Both accounts under review are currently held by the agency Adam&EveDDB
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NewsJohn West becomes official ‘protein partner’ of ParalympicsGB
The four-year partnership will cover the Paris 2024 Summer Paralympics and the Milan 2026 Winter Paralympics
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NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsBritvic hires Munnawar Chishty as GB marketing director
Chishty has spent the past four years heading up Walgreen Boots Alliance’s global portfolio of beauty brands
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NewsBabycare startup Pura unveils Asda shelf signage made from recycled nappies
An estimated 7,220 used nappies were recycled to make the signage
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Whitepapers5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionUncensored CMO: provocative advertising guru Bob Hoffman shoots from the hip
Once a ‘slightly ridiculous’ sector, advertising has ‘become dangerous’, according to Hoffman
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NewsSourdough gets first-ever code of practice from bakers’ association
The ABIM document sets out suggested definitions for the labelling and marketing of sourdough bread products
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Comment & OpinionHow brands can shape the sustainable revolution in grocery
Brands, manufacturers and retailers will need to commit to genuine sustainable business models over the next five to 10 years, says Rachel White, MD UK&I at NielsenIQ
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NewsPrime drink lookalike disposable vapes hit convenience store shelves
It is understood the products are made in China and distributed from locations in Manchester and London
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ProfilesMy food & drink job: Sasha Holt, head of marketing, Nc’nean
Sasha talks about her London-based role as head of marketing for a female founded whisky distillery on the west coast of Scotland
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Comment & OpinionTimes are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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NewsCMA to crack down on food and drink greenwashing claims
The watchdog said it would “examine the accuracy of ‘green’ claims made about household essentials” such as food, toothpaste and laundry detergent
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NewsEllers Farm Distillery hires Jamie Munro as marketing manager
Munro will focus on developing brand positioning for the distillery in the UK and overseas