All Marketing articles – Page 91
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Comment and Opinion
Planters buries Mr Peanut as food brand mascot death toll rises
Top hat-wearing, monocle-clad poshos aren’t quite as cool as they were 104 years ago
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Comment and Opinion
Aldi makes a splash with athletic swap campaign
It’s an Olympic year – so Aldi is making the most of its Team GB sponsorship
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News
Happy Egg Co kicks off £1m TV campaign
Happy Egg Co will return to TV screens for the first time in three years with a vitamin D-themed campaign
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News
Lyons makes coffee bags compostable as part of brand overhaul
The bags have been switched to a new sustainable, plant-based material
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Analysis and Features
10 grocery brands that generated the most buzz in 2019
From Bailey’s to Fever-Tree, the big names in food and drink generated their fair share of chat last year, according to YouGov research
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News
Rubicon reformulates still drinks lineup and rebrands entire range
It comes on the back of a disappointing year for Rubicon in the supermarkets
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Comment and Opinion
Daniel Craig opts for Heineken in Bond beer campaign
With new Bond film No Time To Die imminent, Daniel Craig is back
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News
Founder of Storecheck Marketing Colin Harper passes away
Harper was known as a sage of the field marketing industry
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News
Jacksons rebrands Yorkshire’s Champion bread range
The range is under the new name of Jacksons of Yorkshire
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News
Lidl to give away £10,000 worth of vouchers to celebrate 100th Scotland store
The first 100 customers to shop at a Scottish Lidl from 25 January can claim a ‘goody bag’, one of which per store will contain a £100 voucher
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News
Peas Please initiative reports success in increasing consumption of vegetables
The initiative was backed by celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall
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Comment and Opinion
Young’s Seafood’s ‘Masters of Fish’ make a splash
Young’s Seafood faces a totemic rival when it comes to advertising: Captain Birdseye
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News
Clearly Drinks to relaunch Perfectly Clear flavoured water
Source: Clearly Drinks Orange & Mango and Peach & Apricot will join the range Clearly Drinks is to relaunch its Perfectly Clear flavoured water, making them “a fruitier product”. The supplier will add more natural fruit flavour and reduce the amount of sweetener, as well as give ...
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Comment and Opinion
Proximity marketing offers quick-thinking brands a smarter way to target shoppers
Brands can now make use of geo-targeted digital display ads, location-targeted social media and out-of-home advertising, says Matt Lee, MD at Capture
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News
Krispy Kreme rolls digital doughnut display cabinets into Tesco
Video: Krispy Kreme digital cabinet Krispy Kreme is rolling out new digital doughnut display cabinets to 15 Tesco stores this month, with a view to a further nationwide distribution. The new cabinets come with digital screens to allow tailored marketing, as well motion-activated digital shelf edge ...
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Comment and Opinion
Will Change 4 Life get a much-needed reboot or be axed entirely?
In a bad week for cartoons, the Change 4 Life campaign has been thrown into doubt
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News
Public Health England calls off January blitz for Change 4 Life
Government health bosses have axed their flagship new year health campaign
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Comment and Opinion
Asda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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News
Children’s Food Campaign urges fines for companies that advertise junk food for kids
It comes after the Advertising Standards Authority found that McDonald’s had breached rules
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News
Vype told to amend website and social media following Johnson & Johnson complaint
Source: Vype British American Tobacco e-cigarette brand Vype has been told to amend its website and social media channels by the advertising watchdog after a complaint from US drug giant Johnson & Johnson, which sells nicotine replacement brand Nicorette. Johnson & Johnson challenged whether claims on ...