All Marketing articles – Page 92
-
NewsTesco signs up to Lifebuoy Soaper Heroes hand hygiene campaign
It hopes to educate two million primary school children on hand hygiene
-
Comment & OpinionVinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
-
NewsBirds Eye and Aunt Bessie’s team up with Asda for frozen aisle ‘takeover’
The in-store activity has seen the brands re-merchandise freezer sections at 10 Asda sites
-
NewsMajor supermarkets staging prime-time ad break takeover in stand against racism
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco and Waitrose are working together after a Sainsbury’s Christmas ad featuring a black family was met with racist comments on social media
-
Comment & OpinionFood industry faces a tough fight against Johnson’s HFSS ads crackdown
Public opinion is likely to be on Johnson’s side, so the industry must make clear, factual arguments
-
NewsGrocer Gold Store Manager of the Year stars in Morrisons ad campaign
Joanne Bennett-McNally, store manager of Morrisons Widnes, takes centre stage in the ad
-
NewsIceland marks 50th anniversary with hour-long documentary on chain’s history
The 55-minute YouTube video sees Iceland ‘dip into the archive and piece together the history’ of the business
-
Comment & OpinionIt’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
-
Comment & OpinionPizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
-
Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
-
Analysis & FeaturesChristmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best
-
NewsSainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
-
Comment & OpinionStartups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
-
NewsBrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
-
Guide ToThe Grocer Guide To Soft Drinks
Covid-19 has shaken up the soft drinks market this year with both key challenges and opportunities emerging. The sector has also seen a flurry of new trends emerging over the past year with key consumer demands including the rise of health, good deals, mixability. These will need to be addressed in the next 12 months. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
-
NewsTesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
-
Analysis & FeaturesLidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
-
Comment & OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
-
NewsJohn Lewis Christmas ad launched with kindness theme
The two-minute ad features various scenes of people helping one another
-
Promotional FeaturesSafety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?