All Marketing articles – Page 93
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News
Cauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
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News
Accolade Wines hires new marketing director
A 15-year drinks industry veteran, Caroline Thompson-Hill previously worked for rival Treasury Wine Estates
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Comment and Opinion
We need to talk about Kevin: how Aldi’s carrot became a symbol of its success
Aldi has turned the humble carrot into a cultural icon
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News
Superfood Bakery to roll out new packaging and NPD in 2020
Two new SKUs will roll out to Ocado, Whole Foods Market and Planet Organic in February
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Comment and Opinion
Co-op blows its own horn with brass band campaign
Co-op is continuing its festive tradition of waiting until the big supermarkets unveil their seasonal campaigns…
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News
Buxton Water to roll out 100% rPET bottles across entire range
The full range will be made from rPET by 2021
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News
Future of Tiny Rebel’s Cwtch ale uncertain as Portman Group issues Retailer Alert Bulletin
The Portman Group says the cans risk appealing to under-18s
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News
Vita Coco redesigns range as brand wins B Corp certification
The coconut water brand has given its logo a redesign and created new packs
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Comment and Opinion
Portman Group’s latest Tiny Rebel ruling is worse than VAR
Portman Group craven in its response to a single complainant
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Profiles and QandAs
My food & drink job: Lucy Squires, marketing manager, Rubies in the Rubble
One of our Top New Talent class of 2019, Lucy talks us through life at Rubies in the Rubble
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News
Captain Birdseye unveils ‘high seas-inspired’ eau de toilette
The scent is said to be ‘inspired by the hypnotic and evocative power of the high seas’
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News
Edinburgh Gin unveils nationwide Filled with Wonder campaign
It also revealed plans to move into a new distillery
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News
JW Filshill and SGF introduce kids’ fruit loyalty scheme
The scheme incentivises kids to choose fruit instead of confectionery by giving them a loyalty card
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Comment and Opinion
Greenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment and Opinion
How retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Analysis and Features
Easy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
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News
Morrisons offering 19-piece Black Friday breakfast for £5
The 19-piece cooked breakfast launches in stores today (27 November)
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Whitepapers
What’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
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News
Filippo Berio wins battle to allow advertising on London taxis
The supplier was forced to put a major ad campaign on hold in September when it was told olive oil was classified as an HFSS product
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Comment and Opinion
KFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out