All Marketing articles – Page 93
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Guide ToThe Grocer Guide To Frozen
Consumers are increasingly discovering that the frozen food aisle has become more diverse and attractive in recent years, shedding its staid image and providing a broad variety of options that is taking the challenge back to chilled. Innovation and a change in consumer attitudes are contributors to the growth of the frozen category. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
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WhitepapersTrends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
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Comment & OpinionDigital connections will prove festive differentiatiors
Christmas will come a month early for many grocers this year, says Miya Knights, head of industry insights at Eagle Eye
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NewsOnline HFSS ad ban an ‘economic disaster’ warn industry leaders
The government has launched a consultation on the proposals today
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NewsMorrisons gets festive with Dua Lipa for new advert
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054
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NewsM&S to donate £2m to charity as part of celebrity-led Christmas campaign
The upmarket retailer has kicked off this year’s festive campaign with a minute-long ad voiced by actress Olivia Colman
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Comment & OpinionMcCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
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NewsJim Broadbent plays Santa Claus in Aldi Christmas ad
The ad picks up where Aldi’s Top Gun-style teaser ended, with Kevin the Carrot plummeting to Earth after falling out of a plane
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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NewsAsda promises an EDLP Christmas with new campaign
The ad aims to get across the message that customers can still make the most of the season even if they’re spending more time at home
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NewsAldi’s Kevin the Carrot back in Top Gun-style Christmas ad
Aldi has kickstarted its latest Christmas campaign with a 40-second ‘teaser’ ad, inspired by Top Gun
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NewsGeary’s Bakery plays up craft credentials with Jason’s overhaul
It is looking to reinforce its sourdough credentials with the new look
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NewsJohn Lewis Christmas ad to focus on food poverty
JLP has partnered with food redistribution charity FareShare and family support organisation Home-Start
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Comment & OpinionThatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin
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Analysis & Features10 of the most memorable yoghurt adverts throughout the ages
To mark this year’s Dairymen special, we delve into the archives to find the most iconic yoghurt ads
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NewsGousto partners with Marmite on limited-edition recipe range
Source: Gousto Recipes include Marmite Teriyaki Popcorn Tofu & Sticky Rice and Marmite Pineapple Pizza Marmite is partnering with Gousto to include the spread in a selection of seven limited-edition recipes. The recipes offer “umami twists to much-loved dinner classics” and have been created by Gousto chefs. ...
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Comment & OpinionJack Daniel’s serves up a rush of satisfaction
Jack Daniel’s new ad begins, not unexpectedly, with a bartender pouring a serve of JD over ice
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NewsVeg Power campaign appeals for more support from suppliers
Veg Power has set out an ambition for every child aged two to 19 to eat one more portion of vegetables every day
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NewsKP revamps Popchips and slashes packaging
Production is being moved to KP’s Leicestershire facility
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Comment & OpinionGeo-targeted media is perfect for a nation in different phases of lockdown
When we know the specific details of each region’s situation, we can carefully target using niche messaging, says Matt Lee, MD at Capture