All Marketing articles – Page 94
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NewsFox’s to undergo multimillion-pound rebrand following sale to Ferrero
It comes a matter of weeks after it was revealed Fox’s was to be offloaded to Ferrero in a £246m deal
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Comment & OpinionEstrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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NewsPromise Gluten Free links with Made in Chelsea star for 'biggest ever' campaign
It has partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign
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NewsEast London Liquor Co unveils stripped-back rebrand to challenge ‘craft gin facade’
The distillery is asking why shoppers are paying ‘over the odds’ for a bottle of quality gin
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Comment & OpinionThe Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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NewsTesco links with brands for Clubcard Prices advertising blitz
Unilever, McCain and Dr Oetker were all involved in the creation of an ad break takeover on ITV
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Guide ToThe Grocer Guide To Snacking & Food On The Go
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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NewsChicago Town partners with craft brewery to create pizza-inspired beer combo
It has launched a new stuffed crust pizza and a beer inspired by its flavours
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WhitepapersHow brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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NewsCo-op says regular shoppers will be better off as it drops 5:1 scheme
Its revamped membership scheme aims to double the amount of money donated to good causes
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Comment & OpinionAlbert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Guide ToThe Grocer Guide To Household, Hygiene, & Personal Care
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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NewsM&S ends ‘Little Shop’ giveaway toys promotion
The programme, which was criticised by plastic campaigners, was ’always intended to end in September’, M&S said
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NewsMasons rebrands gin lineup and adds Orange & Lime Leaf variant
It hopes to “raise the bar” in the premium gin category
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NewsQuorn rapped by ASA over carbon footprint claim
Thirty-two complaints were made to the watchdog over an ad for Thai Wonder Grains
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NewsSpirits maker withdraws 29% abv ‘gin’ duo from market following legal threat
Trade body The Gin Guild threatened legal action unless the drinks were taken off the market
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Comment & OpinionTony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
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Comment & OpinionWhat Aesop’s wind and sun parable means for retailer media spending
To attract marketing investment, retailers need to make it a positive investment choice, says Matt Lee, MD at Capture
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Comment & OpinionFootballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans
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NewsCostcutter promotes everyday value with new promotional campaign
The ‘Shop local for everyday value’ campaign features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips