All Marketing articles – Page 94
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InterviewsCEO Shirine Khoury-Haq on getting to grips with the Co-op
Khoury-Haq brings a financial approach to the Co-op, and has already cut costs. But she’s also looking to grow the topline, and to give greater focus to the society’s campaigning
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Comment & OpinionLindsay Lohan gives Pepsi’s festive ‘dirty soda’ a try
With its great rival Coke rolling out its big trucks and Sundblom Santa, Pepsi is inclined to do things a bit differently
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NewsJunk food ad ban delayed until after next general election
It is understood ministers will lay regulations in parliament this week that will put the start date back until October 2025
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Comment & OpinionCadbury failed before on low-sugar chocolate. Will this time be any different?
How will the chocolate giant attempt to persuade shoppers to pick up a new, healthier version over the original they know and love?
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Comment & OpinionTwo months into HFSS restrictions, how are brands and retailers responding?
The initial phase of legislation provides an opportunity for brands to reassess their approach to retail campaigns, says Matt Lee, MD at Capture
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Comment & OpinionLow & no alcohol is about to cut through. Indie brands must seize the moment
Brands would be better off building their identity than pumping out variant after variant, says Nick Woods, strategy/creative director at Sunny Side Up
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WebinarsWATCH: How to navigate a new era for seasonal promotions
What do you need to know to win in a new era of seasonal promotions? Watch our webinar on demand to find out more from our expert panel.
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Comment & OpinionZapp doesn’t take obvious route with Lewis Hamilton and his hound
Most adverts featuring Formula 1 stars focus on the sport’s elite performance requirements
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NewsRipple+ no nicotine vape brand plans more store takeovers
Stores in Camden Town and Notting Hill in London, as well as locations in Manchester and Bristol have been earmarked for the marketing initiative
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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NewsAllied Bakeries ditches long-struggling Bürgen bread brand
The customer service account for sister brand Kingsmill confirmed Bürgen had been discontinued on Twitter
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VideosCategory briefing: what’s hot in prepared salads?
Kate Hofman, founder and brand director of Grow Up Farms, talks us through the challenges and opportunities facing the prepared salads market. Check out Kate’s deep dive below
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Comment & OpinionPepsi, Where’s My Jet? Soft drinks giant comes out badly in Netflix documentary
It’s the mid-1990s and the Cola Wars are raging. Pepsi unveils a formidable weapon
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Comment & OpinionBelvedere promises ‘best minute of your life’ with 007
Daniel Craig has found time to appear in the campest ad of the month. Possibly year. Maybe even century
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NewsWaitrose hires marketer Nathan Ansell as new customer director
The former M&S marketing director is set to replace Martin George, who is leaving the company after five years, in January 2023
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NewsPop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
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NewsTesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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Comment & OpinionBetter-for-you brands face poor taste perceptions. Here’s the antidote
A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor
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Comment & OpinionQuality business thinking is critical in times of rapid change. Here’s how to enable it
The pace of change is unlikely to slow, so we need to be deliberate about how we set ourselves up for quality thinking in response, says Jeremy Garlick, partner at Insight Traction
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NewsMoy Park launches World Cup-themed ‘Scan to Score’ promotion
The push will be on breaded chicken products at participating retailers, including Ocado, Asda and Sainsbury’s