All Marketing articles – Page 96
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News
Hula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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News
Kind kicks off ‘Live Kind’ multi-platform campaign
The Mars-owned brand said it aimed to reach 21 million households over the summer
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News
The Black Farmer unveils campaign and NPD to celebrate Windrush Generation
Wilfred Emmanuel-Jones has called for greater diversity in the food sector ahead of Windrush Day on Tuesday (22 June)
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Comment & Opinion
Coke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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News
Morrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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Comment & Opinion
How Ronaldo and Pogba brought the game of product placement into disrepute
The players attracted attention for moving bottles of Coca-Cola and Heineken out of shot in press conferences
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News
Maldon Salt unveils colourful new look
The use of colour would allow “for improved product segmentation”, it said
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News
Perkier challenges rivals to match it on dropping palm oil
It will launch an educational campaign to raise awareness about how harvesting palm oil has “damaging effects” on the planet, said the brand
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News
Sortedfood discussing ‘auto-filling’ online shopping baskets with major supermarkets
‘We expect this sort of functionality to be in place within the next few months,’ Sortedfood told The Grocer
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Comment & Opinion
Vegan vs vegetarian vs plant-based – what’s the difference between the definitions across the EU?
Food manufacturers are enthusiastically launching products to meet vegan demand, but what do terms like “plant-based” and “vegan friendly” actually mean from a legal perspective?
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News
Pollen & Grace updates range and packaging in ‘mindful’ overhaul
The relaunch includes a swathe of NPD, an emphasis on locally sourced ingredients and new 70% recycled plastic trays, said Pollen & Grace
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News
Gordon Ramsay tops list of UK’s most powerful food influencers
Gordon Ramsay has a combined 42.8 million followers on YouTube, Instagram and TikTok and has the potential to earn £22,949 per post, according to analysis
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News
Butterkist launches ‘indulgent’ chocolate orange toffee popcorn
Its chocolate orange innovation bridged the gap between popcorn and confectionery and would ‘target more consumer occasions’, said Butterkist
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News
Kerry meat-free brand Naked Glory rebrands to Taste & Glory
The name change comes almost two years after the range’s launch in September 2019
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News
Babybel partners with grower Jupiter Group for fruit and cheese snacking variant
The cheese brand’s new Babybel Light Cheese, Apple & Grapes variant is on sale at Tesco
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Comment & Opinion
Alpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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Comment & Opinion
Why grocery retailers should sign up to British Food Fortnight
Whether you’re involved in a national supermarket chain or own a local greengrocer, this event is your chance to reach out to new customers and improve your relationship with existing ones
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News
Kerry adds new Strings & Things duo targeting summer of sports
Kerry Foods is looking to capitalise on sports this summer with its new themed NPD
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News
Uncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
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News
Ocean Fish aims to net Brits with GB-caught Hook, Line & Sinker fish brand
The Cornish fishing and processing company said it hopes to reduce the distance between net and plate