All Marketing articles – Page 96
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Analysis & FeaturesWhat will be the impact of the HFSS clampdown?
Health campaigners say government restrictions on HFSS foods are long overdue. Industry claims the costs outweigh the benefits. So will it help?
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Comment & OpinionSexy summer sausage action with Heck
Latin guitar, swimwear and shades by the pool, fit bods and knowing smiles
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NewsPink Lady apples see sales boost after ‘successful’ TV ad, own data shows
Volume sales saw double-digit growth whilst its first-ever UK TV campaign aired, the brand said
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NewsKerrygold unveils first TV ad in four years to push ‘unique grass-fed taste’
The Irish block butter brand will appear on ITV, Channel 4 and Sky from 17 August
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NewsMiranda Osborne made category and marketing director at Disaronno
Osborne previously worked for brewing giant Molson Coors as brand director
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NewsArctic Iced Coffee unveils first TV ad thanks to Channel 4 support fund
The Crediton Dairy-owned brand’s ‘Extreme…ly Refreshing’ campaign kicks off from 17 August
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NewsDeliveroo promotes Co-op and Morrisons tie-ups with TV ads
It is the first time Deliveroo has promoted grocery in ads; previous ads have focused on restaurant and fast food partners
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Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
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NewsSainsbury’s unveils cheese innovation fixture in 101 stores
The retailer will initially showcase cheeses from Biotiful, Arla and Vitalite
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NewsAVA Berries reports strongest strawberry sales season yet
The supplier had sold almost 4.7 million punnets since the start of May
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Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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NewsThousands of HFSS products caught in PM’s promo and ads ban
The crackdown includes many products reformulated under the flagship soft drinks sugar levy
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NewsYoung’s renews football sponsorship for 17th season
The seafood giant will continue to back hometown club Grimsby Town for the 2020/21 season
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ProfilesMy food & drink job: Lili Wiranatha, sales and marketing intern, Wholey Moly
Lili grew up in Indonesia and became interested in health food while living in Australia
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NewsNational Food Strategy report calls for junk food taxes and more free school meals
The first part of the strategy was launched today by Leon co-founder Henry Dimbleby
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Analysis & FeaturesIndustry reacts as Boris Johnson announces new obesity crackdown
The new obesity strategy includes plans for a ban on HFSS food promotions in prominent locations in stores
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NewsPromotions of HFSS food to be slashed under government’s new obesity strategy
The government said the move would also see a ban on volume promotions for HFSS products such as ‘buy one get one free’
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NewsHolland & Barrett appoints VCCP to lead advertising strategy
The health food retailer awarded the account to VCCP following a pitch process that began in August last year
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Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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NewsWaitrose launches summer holiday virtual cookery classes for children
The chefs will teach a different recipe each week, from sausage rolls to apple & cinnamon cakes