All Marketing articles – Page 97
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ProfilesMy food & drink job: Roseanna Evans, marketing & commercial consultant, HRA Global
Consultant Roseanna landed her role while halfway through her dissertation
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NewsCo-op launches new fund and TV ad to support food charities
Co-op has committed to a 20p donation every time a customer buys a picnic product
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NewsPhilippe Rondepierre made marketing director at Snappy Shopper
Rondepierre will join the Dundee-based home delivery platform in September
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NewsLily’s Kitchen reformulates dry dog and catfood ranges and revamps design
The brand has rolled out ‘highly impactful’ new packs featuring ‘a more contemporary design’
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Guide ToThe Grocer Guide To Petcare
Up until recently, petfoods value increase was driven by treats and shoppers purchasing at higher average prices. These days, our pets can easily enjoy the same kind of fashionable grocery products as their owners meaning that products that aid sleep and digestion, are plant based or free from, sit comfortably alongside both traditional and value brands in-store. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment & OpinionThe government must restrict both price promotions and marketing on HFSS foods
A group of signatories from the UK health and medical fields lay out their hopes for the government’s obesity strategy
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ProfilesMy food & drink job: Fiona Shields, marketing executive, Belazu
Fiona first joined Belazu in 2018 and now helps grow the brand through digital channels
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NewsHealth campaigners urge PM to include unhealthy food ad ban in obesity crackdown
“The time has now passed for being soft on industries that ‘feed’ into the obesity crisis,” according to Action on Salt & Sugar
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Comment & OpinionPeroni’s positive message is warmly welcomed
We Brits don’t really know how embedded in Italian culture ‘La Passeggiata’ – an evening, social stroll – really is
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NewsCostcutter looks to help shoppers bring summer home with online campaign
The symbol group previously ran an online-only campaign over Easter with a shop locally focus
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![Enjoy Summer Safely[3]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/2/4/1/212241_enjoysummersafely3_774622_crop.jpg)
NewsBrands team up for government hygiene campaign
The brands have begun working in partnership with the UK government to support its #EnjoySummerSafely campaign
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NewsMash Direct pulls Facebook advertising amid hate speech row
The social media giant has been accused of not doing enough to combat harmful content on its platform
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NewsBirds Eye swaps out the Captain for competition winner on packs
’Frozen food hero’ Charlotte Carter-Dunn will adorn fish finger packs for a limited time
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NewsHeck debuts first-ever TV campaign
The ad was filmed during lockdown and is due to run for the next 12 weeks
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Comment & OpinionTenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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ProfilesMy food & drink job: Rosie Butler, head of marketing, Willicroft
Amsterdam-based Rosie can be found biking around the city delivering plant-based cheese samples
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NewsAlpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign
The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches
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Comment & OpinionCyber-Colonel opens new KFC site in Animal Crossing
Fast food fans have struggled during lockdown, having to resort to make-your-own recipes
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper