All Marketing articles – Page 98
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Comment and Opinion
Gwyneth Paltrow could do alkaline water more harm than good
’100% natural alkaline’ brand Flow has attracted criticism after enlisting Gwynnie as brand ambassador
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News
Highland Spring unveils ‘Remarkabubble’ marketing push
The campaign will span outdoor ads, as well as digital media, PR and social
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Comment and Opinion
Old El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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News
Curious Brewery mounts major revamp and plans swathe of new drinks
The brewer, which last month kicked off production at a new brewery in Ashford, Kent, is rebranding its core range
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Comment and Opinion
Stella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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Whitepapers
Maintaining warehouse capacity and flexibility during Brexit uncertainty
Global food and beverage supply chains have evolved over many years to be as lean and agile as possible
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News
New Co-op TV ad gets in the swim on marine pollution
The Co-op replaced plastic bags with compostable versions last September in 1,000 stores
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News
Advertising Association urges rethink on new HFSS restrictions
Recommendations contained within the government’s childhood obesity strategy include banning HFSS commercials for both TV
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News
Cow & Gate revamps early-stage cereal recipes and packs
The Danone Early Life Nutrition brand has reformulated its stage one and two products
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Analysis and Features
How can restaurant brands succeed on supermarket shelves?
Whether it’s high-street chains or small independents, restaurants are in a great place to translate their innovative thinking into grocery
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Comment and Opinion
Bud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
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News
SimplyFresh to launch pop-up food festival with Next
The collaboration comes weeks after SimplyFresh opened its first Foodhall in Manchester
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Analysis and Features
How fmcg handled the hottest day of the year
As Britain recorded its second-highest temperature to date last week, here’s how food & drink brands and retailers reacted on Twitter
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Comment and Opinion
What retailers could learn from Facebook’s culture and practices
Facebook takes risks and embraces new approaches, says Miya Knights, head of industry insight at Eagle Eye
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Analysis and Features
Will new EU regulation bring an end to the ‘veggie sausage’?
EU proposals are calling for veggie brands to stop using meat terminology. But is this necessary? And what would be the impact on meat alternatives?
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Comment and Opinion
Birds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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Analysis and Features
The rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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News
Alpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment and Opinion
Forget celebrities - brands are missing out on the real influencers at home
The percentage of shoppers who trust recommendations from friends and family is always in the mid-80s or higher, says Paul Coleman of The Loop
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News
Nestlé ramps up Nescafé Azera with coffee bags and £8m push
The compostable bags also work as a cold brew by adding water and leaving to chill overnight