All Marketing articles – Page 99
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NewsKellogg’s pulls Joe Wicks ads after kids advertising claims
A pre-roll ad for the crisp brand appeared before Wicks’ ‘PE with Joe’ video in April
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NewsPot Noodle to encourage ‘alternative’ careers with virtual fair
It has partnered with GradBay, a marketplace that connects students and graduates with businesses
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NewsAldi brings back ‘Like brands only cheaper’ ads that compare with rivals
Aldi said they were re-runs of ads that initially aired in 2011 and 2012, with prices and packaging updated…
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NewsWaitrose links with ITV for ‘Pick For Britain’ fruit & veg recruitment adverts
Move comes amid warnings hundreds of thousands of tonnes of fruit & vegetables could rot in the ground due to labour shortage
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NewsYoung’s Seafood launches Young’s Kitchen initiative to inspire shoppers
The initiative comprises new recipes, ingredient swaps and hacks to help customers prepare meals at home
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NewsPhil Gowland takes up commercial director role at Whitworths
Gowland previously held the role of marketing director at the business
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![011119 Cranes Drinks [Hi]-6061](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/8/3/2/184832_011119cranesdrinkshi6061_271867.jpg)
NewsCider brand Cranes launches crowdfunding campaign to boost marketing
The 2012-established cider brand has already exceeded its target, raising over £120k from 323 investors
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Comment & OpinionHow brands should be marketing during this pandemic
The right messages told in the right way can significantly influence purchases even in today’s climate, says Jeremy Garlick, partner at Insight Traction
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WhitepapersHow have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
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NewsLinwoods revamps range to push health credentials
The new look plays up the range’s fibre, protein and omega-3 content
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NewsDairy sector rolls out £1m Milk your Moments campaign
The 12-week ad push focuses on the importance of human connections during the coronavirus crisis
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Comment & OpinionMaltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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NewsChuckling Goat ads censured by ASA over immune system claims
”This is unfortunately one of those places where the government has not caught up with the science”, said the brand’s director Shann Jones
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Analysis & FeaturesCoronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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Comment & OpinionMüller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations
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NewsDairy industry and government team up for £1m ad push
Defra has also announced England’s dairy farmers will be able to access a £10,000 fund to help overcome the coronavirus outbreak
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NewsMarcus Rashford teams up with Co-op to promote FareShare
The England forward is a longstanding supporter of FareShare and has made significant personal donations in the past
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NewsHeinz revamps canned pasta packaging with ‘playful’ design
Shoppers previously had trouble differentiating between SKUs because the entire range was coloured yellow, said Heinz
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Comment & OpinionSnack maker Emily makes witty adjustment to outdoor push
Snack maker Emily’s six-sheets, booked back in 2019, rolled out just as footfall all but came to a standstill
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Comment & OpinionLynx Africa’s anniversary smells like teen spirit
Lynx is celebrating 25 years of its most famous scent – Africa – with a spot of time travel