Is it realistic for food brands to slash marketing in the cost of living crisis?

By Les Brookes and CEO at Oliver Wight EAME2022-07-26T09:23:00

Morrisons shopper trolley pound promotions

Source: The Grocer/

It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME

Is it realistic for food brands to slash marketing in the cost of living crisis?

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