Marketing teams must have the right skills to avoid ‘greenwashing’

By Mark Dodds and chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group2021-11-09T10:59:00

Source: Getty

Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group

Marketing teams must have the right skills to avoid ‘greenwashing’

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week