Sex, death & periods: why brands should ditch taboos and be bold

By Bee Pahnke and Head of voice at Dragon Rouge2019-05-09T10:23:00

Source: Getty

Feminine hygiene brands avoiding words like ‘blood’ and ‘period’ just won’t cut it with today’s consumers, says Bee Pahnke, head of voice at Dragon Rouge

Sex, death & periods: why brands should ditch taboos and be bold

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week