Masterfoods is backing its new Mars Delight with a £15m first-year marketing spend amid media criticism of the product’s fat content.
Aimed primarily at women, the newcomer is a lighter weight format for the Mars brand and will be positioned as an indulgent treat.
Television advertising begins in late May, followed by a poster campaign and point of sale activity.
Aimed primarily at women, the newcomer is a lighter weight format for the Mars brand and will be positioned as an indulgent treat.
Television advertising begins in late May, followed by a poster campaign and point of sale activity.
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