All Mars articles – Page 10
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News
Mars Chocolate brings back Sweet Sundays promotional push
The promotion offers the chance to collect free cinema tickets for the fifth year running
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News
Mars Petcare expands dog treats with Pedigree Puppy Tasty Bites
The NPD of chicken flavoured bite-sized cubes has been launched with a promotional price of £1.50
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News
Mars Chocolate Drinks & Treats launches Galaxy Rice Cake Thins
Each 15g rice cake contains 72 calories
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News
Wrigley’s Extra set to launch Time to Shine TV drive
The ad ‘roadblock’ on all commercial channels is a first for the Mars sugar-free gum brand
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Mars invests £23m into King’s Lynn manufacturing site
The investment is expected to create 28 jobs on the Uncle Ben’s Ready to Heat line
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News
Wrigley to give away in-car holders for Extra and Airwaves gum
The dashboard-mountable device will come free with every purchase
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News
Mars Chocolate Drinks & Treats launches trail mixes
The trio of bagged snacks is based on M&M’s, Bounty and Galaxy
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News
Jamie Vardy among England stars in Mars Euro 2016 campaign
The ad debuts with a 60-second half-time football spot on Sky Sports 1 on Sunday
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News
Mars will be carbon-neutral with 20-turbine Scottish wind farm
The company’s 20-turbine farm in Moy, near Inverness is its first major off-site green initiative in the UK
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News
Mars and Snickers Protein bars take inspiration from drinks
The New bars are listed by Amazon and will contain almost 20% protein
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News
Maltesers' birthday ads celebrate 'lighter side of life'
The £10m campaign marks the brand’s biggest spend on the small screen
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Analysis and Features
Is Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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News
New Mars labelling scheme to help shoppers tell everyday eats from occasional treats
The new scheme will be rolled out globally on brands such as Dolmio and Uncle Ben’s and is part of a new five-year health strategy
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News
Galaxy adds toffee & popcorn line to Duet chocolate bar range
The new edition is being rolled out from this week
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Comment and Opinion
Mars choc recall highlights the need for gutsy communications strategies
No one could accuse Mars of lacking decisiveness with its chocolate recall, but its PR has been more hit and miss
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News
Mars recalls millions of Mars, Snickers and Milky Way bars in Germany
A consumer found small pieces of plastic in a pack
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News
Craig Sargeant replaces Emma Evison as UK MD at Mars Food
Sargeant joins the UK food business after three years in the Netherlands running Mars’ International Travel Retail business
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News
Mars takes on Cadbury at Easter with new Galaxy Golden Eggs
Mars is set to go head to head with Cadbury’s Mini Eggs with the launch of Galaxy Golden Eggs in the run-up to Easter
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News
Mars bars now made with 100% Fairtrade cocoa
First 100% Fairtrade Mars bars set to hit the shelves