All articles by Martijn Bertisen
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Comment & OpinionAutomatic for the people and the smart use of technology
Hard work during the festive season paid off with broadly positive financial results for grocery
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Comment & OpinionWe can already learn lessons from the Christmas ads
It’s not over until the last reduced mince pie is sold, but the fierce battle to dominate share of voice at Christmas is approaching its endgame, says Martijn Bertisen of Google
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Comment & OpinionData will win at Christmas
We are about to enter the peak festive retail period now – Black Friday will drop the starting flag
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Comment & OpinionTechnology can enable a seamless service flow
Changing consumer behaviour is proving the catalyst for a plethora of intriguing partnerships…
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Comment & OpinionComing together to keep up
How online and store trading teams need to join forces in working towards integrated goals
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Comment & OpinionSend the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
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Comment & OpinionThe future of search
The most ferocious battle of the summer was between the world’s fastest rapper and the world’s fastest texter
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Comment & OpinionThe new realities of retail
Virtual Reality, smart voice assistants, machine learning and progressive web apps are all gaining recognition
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Comment & OpinionData can make your business more sustainable
More and more consumers are looking for companies to demonstrate a sense of social responsibility
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Comment & OpinionGet mobile match fit in the machine learning age
You can’t just jump into the future – there has to be a solid bedrock and in the case of retail, that bedrock is mobile
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Comment & OpinionKeep investing and keep your technology options open
Changes in business rates and unfavourable currency exchange are just two of the challenges facing retailers…
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Comment & OpinionThe benefits of next-level data interrogation
Sometimes, we obsess about day-to-day performance to the detriment of bigger changes
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Comment & OpinionIt's time for retailers to master mobile
In the smartphone era consumers are now almost umbilically attached to their devices
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Comment & OpinionHow technology can aid consumer focus
Delivering a superlative customer experience moved to the top of the agenda in 2016
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Comment & OpinionVideo's the Christmas marketing star
Christmas is a time when customers expect (dare we say look forward to) more sentiment
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Comment & OpinionMachine learning is making a difference already
Retailers are finding ways to use tech via what we call a ‘Show up. Wise Up. Speed Up’ strategy
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Comment & OpinionBake Off needs a strategic marketing approach
This year, The Great British Bake Off is offering more drama than usual – good news for grocers and supermarkets
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Comment & OpinionReal-time trend data is vital for maximising sales
It’s back to school with a vengeance for retailers. The next quarter is filled with key dates
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Comment & OpinionRetailers must become media owners
A key area of focus for global retailers is helping suppliers with improved accountability on trade marketing investments
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Comment & OpinionThink big, go fast and match the consumer's thinking
Sometimes I feel retailers have to be like Superman – faster than the speed of light and masters of incredible technology