All articles by Mary Carmichael – Page 2
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News
Coke targets Red Bull with relentless spend
CCE is investing another £1.5m on its energy drink brand Relentless next year as it aims to steal a greater share of the Red Bull-dominated sector through targeted marketing. It is eschewing TV ads in favour of sponsorship and sampling...
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Sponsors lining up for Coronation Street deal
Food companies are among those lining up to sponsor Coronation Street, following Cadbury Trebor Bassett's decision to pull the plug on its £10m deal. The opportunity is potentially too lucrative to miss, despite Ofcom's decision on...
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Jean-Christophe Novelli ready for Findus meals
Findus has teamed up with Michelin-starred celebrity chef Jean-Christophe Novelli to launch a range of upmarket ready meals. The new collection features the famously temperamental kitchen maestro on packaging and is aimed at bringing back...
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Fritters... now Spam is getting really cool
Spam fritters, a school dinner staple of the 1970s, are being launched as a branded product. The new arrival, which hits chillers this month, also marks the first move of Monty Python's favourite meat into the chiller. Owner...
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Smoothies war hotting up in the freezer aisles
Taking on the likes of Innocent and PJs, King Parrot Foods has put smoothies in the freezer aisle. The new company has come up with an original concept - a single pouch ?of individually quick-frozen (IQF) fruit, low-fat yoghurt and...
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Cadbury aims to crack luxury eggs for Easter
Cadbury Trebor Bassett has shrugged off the bruises of this summer's salmonella scare-induced product recall to announce its Easter range and is calling on stores to swap Easter egg price deals for premium offerings, claiming that the former do...
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Star Buyer John Stokes
Stokes has been buying sauces and condiments for Waitrose for six years, having worked for the group for 11 years. Prior to taking on this role, he worked in a number of other areas, including confectionery and biscuits. The aspect of the...
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There's no business like...
Anyone looking to boost business contacts in the international food industry, to explore import or export markets or to learn more about worldwide consumption trends and innovations should visit Paris next month. For five days, from 22...
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Six of the Best Sauces
Sauces have lost their sticky image and found sophistication while condiments have also managed to stay clear of the health agenda thanks to the fact they're used in small quantities. Sauces is a dynamic arena. Manufacturers have given...
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Schwartz adds spice to the television mix
Schwartz is aiming to shake up the herbs and spices category with a merchandising strategy focusing on the themes of simplify, segment and inspire, as well as £4.3m of TV advertising. It is sponsoring C4's tea-time programmes featuring...
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Dr Oetker prescribes deep heat treatment
Dr Oetker is throwing down the gauntlet to frozen pizza competitors as it aims to reinvigorate the ailing deep-pan sector with a range positioned as "the holy grail of deep-pan bases". It is investing £6m to support its new The Deep Crisp...
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Chillers get the allure of saucy Asian lovelies
The Sharwood's brand is making its debut in the chiller cabinet next month on a new range of fresh Asian sauces. The move is the first of a number of chilled developments planned by the company, which aims to extend its brand to 'chilled...
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Adez taps into strength of soya
Unilever UK is pouring £12m into the marketing bucket to back the arrival of its first new standalone brand for 12 years. A three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins and minerals...
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It's a wrap for Mission Foods
A cooking session with TV chef Phil Vickery is up for grabs in an on-pack promotion for a new branded bread wraps range. Mission Foods wants to blanket the fledgling sector with Deli Wraps, its first branded offering, which comes...
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Budgens in blitz to boost frozen
Budgens is breathing life into frozen food with a new collection of family-friendly dishes in 50 of its larger stores. Buyer Miki Handzar has worked with three independent suppliers to capitalise on key trends of convenience,...
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Shape seeks to build on Satisfaction
Danone is bulking up the armoury of its diet yoghurt brand Shape in order to position it as even more of a slimming aid for consumers. The company has created a sub-brand called Lasting Satisfaction, which contains an ingredient...
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Popcorn heat turned on by US
A microwaveable popcorn brand from the US is to explode on to the UK snacking market. The Orville Redenbacher brand - named after a popcorn pioneer - has been in the US for about 40 years and already has listings in Morrisons and...
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