All Masterclass articles
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Promotional FeaturesMasterclass: Taste elevated – premium tomato category growth
Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
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Promotional FeaturesMasterclass: How retailers can make their biscuits range bite
With biscuits purchased by more than 28m UK households in 2023, the category is fully embedded into the nation’s heritage. With growth in its three key segments of sweet, savoury and healthier*, Mondelēz International examines how retailers can trade on consumer need states to boost sales.
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Promotional FeaturesMasterclass: why premium tomatoes are winning with shoppers
Amid a cost-of-living crisis, the £211.2m ambient tomato category is seeing growth in the private-label and premium sectors, but the middle ground is feeling the pinch. Discover how the premium category can help drive the market forwards.
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Promotional FeaturesMasterclass: Transforming the deodorants category to drive growth
As Covid-19 took hold, personal care habits changed and usage occasions reduced. However, this also provided an opportunity for re-invigoration of the category.
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Promotional FeaturesMasterclass: Ways to healthier biscuit sales
With biscuits purchased by nearly 28m UK households in 2022, the category should form part of any retailer’s core food and drink offer. Mondelēz International looks at how stores can better understand the market and boost their biscuit sales.
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Promotional FeaturesMasterclass: how to capitalise on the universal appeal of mayonnaise
As the UK’s favourite condiment, mayonnaise is currently worth over £232m and makes up 25% of category purchases. Sales soared during the recent pandemic, but have recently plateaued as the market returns to normal. However, the category is still 13% ahead of pre-pandemic figures. Here, Hellmann’s reveals the trends in the market and what retailers can do to maximise the condiment’s sales.
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Promotional FeaturesMasterclass: why shoppers are falling back in love with tomatoes
Despite now commanding £211m in sales value in the UK, the ambient tomato category has suffered in the past from a lack of game-changing innovation and investment. However, Italian brand Mutti shows how the category’s resurgence since 2021, sparked by a shift in consumer behaviours, is seeing the market reinvigorated and causing UK consumers to fall in love with tomatoes once more.
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Promotional FeaturesMasterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.