All articles by Matt Chittock – Page 2
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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Category ReportDo cereals need a Grenade? Cereals category report 2023
A new wave of cereal brands wants to do for breakfast what low-carb snack brand Grenade did for confectionery. Can they really do it?
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Category ReportHow jams are beating sticky cost increases: jams & spreads category report 2023
The price of fruit is soaring and spreads are suffering supply issues. How are brands and retailers luring price-sensitive shoppers?
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Category ReportThe battle to stop cheese sales crumbling: cheese category report 2022
Rising prices and tightened budgets have already taken a chunk out of cheese. How can the industry stop sales falling to pieces?
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Category ReportHow plant-based ready meals are heating up: Plant-based category report 2022
A slew of listings in supermarkets suggests vegan ready meals are hot right now. But could rising input costs cool off that demand?
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ReportsHow ready meals are adapting to cost strains
One way plant-based ready meals can adapt to cost of living fears is by repositioning themselves as alternatives to weekend takeaways or eating out
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Category ReportIs a shroom boom due in functional foods? Functional category report 2022
Food innovators believe medicinal mushrooms could be the next frontier of health. How do they plan to bring fungi to the masses?
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Category ReportOn the ball: The Dairymen ice cream category report 2022
It’s been a big summer for snackable ice cream balls. How are brands and retailers capitalising on the success of Little Moons?
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Category ReportSize matters: The Dairymen butter & spreads category report 2022
With everything shrinking except headline-grabbing shelf prices, how will the BSM category fare as inflation rises further?
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Category ReportWill confectionery stay visible post-HFSS?
No grocery category is more exposed to the new HFSS regulations than confectionery. So, can it successfully adapt come October?
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Analysis and FeaturesWhat does the future hold for gum and mints after HFSS rules come in?
Two confectionery categories looking fairly safe from HFSS regulations are gum and mints
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Category ReportWill feverish price rises hurt winter remedies? Category report 2022
Cold and flu treatments have bounced back from when socialising was illegal. But can they stand the heat of the cost of living crisis?
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Category ReportIs organic’s luck about to run out? Organic category report 2022
Organic sales have shrunk slower in grocery than standard food. But can the category’s fortunes endure the cost of living crisis?
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Category ReportWhy are exotic sauces getting one up on rivals? Sauces & condiments category report 2022
Traditional sauces like ketchup and mustard are ceding ground to more exotic SKUs. Is this a sign of changing tastes?
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Category ReportHave at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?
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Category ReportThe teetotal gold rush: low & no alcohol drinks category report 2022
The rise in moderation is continuing to boost low & no drinks. Which brands will strike lucky, and which will fail to pan out?
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Category ReportGreen and clean: hygiene category report 2022
As the urgency of the pandemic has subsided, hygiene sales have taken a tumble. But a stronger sustainability focus has emerged
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Category ReportCan heated tobacco catch fire? tobacco & accessories category report 2022
Big Tobacco hopes heat-not-burn tech will be part of our ‘smoke-free’ future. But is it anything more than hot air?
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Analysis and FeaturesDairy – butters & spreads 2021: omens good for BSM after sales slide
Whichever way you slice the stats, the butters, spreads and margarines category is on solid ground
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Analysis and FeaturesDairy drinks 2021: rising input costs driving up milk prices
Is this the end of cheap milk for UK consumers?
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