All articles by Matt Lee
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionThree ways to win by connecting off-site digital media to retail
Brands can tap into retailers’ first-party data, unlocking invaluable insights that drive targeted marketing efforts and elevate the brand-customer relationship, says Matt Lee, MD at Capture
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Comment & OpinionWhy consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
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Comment & OpinionMarketing: the top considerations for driving ROI
It is critical for marketers to better understand the varying factors that impact ROI, says Matt Lee, MD at Capture
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Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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Comment & OpinionCapitalise on commerce media by uniting marketing teams and budgets
To fully embrace this way of working, brands and retailers need to be open to more collaboration, says Matt Lee, MD at Capture
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Comment & OpinionWhat will be the key shopper motivations in 2023?
Understanding the motivations of shoppers this year will be key to capturing spend, says Matt Lee, MD at Capture
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Comment & OpinionTwo months into HFSS restrictions, how are brands and retailers responding?
The initial phase of legislation provides an opportunity for brands to reassess their approach to retail campaigns, says Matt Lee, MD at Capture
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Comment & OpinionIn the rush to embrace digital, marketeers can’t forget the power of physical stores
Grocery shopping in the UK is still rooted in physical shopping environments, says Matt Lee, MD at Capture
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Comment & OpinionFive tips for media investment in q-commerce
Q-commerce is a rapidly changing and relatively infant market, which poses both benefits and challenges to media investment, says Matt Lee, MD at Capture
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Comment & OpinionHow brands can find success in the world of digital strategies
From technology providers to data analytics and commerce media agencies, brands aren’t alone in the digital journey, says Matt Lee, MD at Capture
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Comment & OpinionHow retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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Comment & OpinionWhere should brands focus their marketing spend as inflation bites?
With consumer confidence teetering, investment and spending habits will inevitably change too, says Matt Lee, MD at Capture
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Comment & OpinionHow will q-commerce evolve as competition and consumer expectations rise?
The likes of Gorillas, Getir and Gopuff need to stay alert and act with agility to remain in the game, says Matt Lee, MD at Capture
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Comment & OpinionHFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
There is a fear of the changes the new regulation brings but we cannot miss the opportunities the regulation offers, says Matt Lee, MD at Capture
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Comment & OpinionHow the US is leading the way in self-service marketing
Self-service RMPs are relatively new to the UK market but are already bearing fruit in the US, says Matt Lee, MD at Capture
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Comment & OpinionWhy advertisers should take note of the great return to the office
Brands now have a tangible window of opportunity to tap back into pre-pandemic commuting habits, says Matt Lee of Capture
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Comment & OpinionWhy aggregators are the future of retail media
Consolidated retail media platforms are key to an efficient and cohesive strategy, says Matt Lee, MD at Capture
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Comment & OpinionMarketing strategy is stuck in the 1950s. Time to modernise for the social media era
Most brands have adapted their structures to focus more on brand and trading, but social media can be leveraged for more than one purpose, says Matt Lee, MD at Capture