All articles by Matt Lee – Page 2
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Comment & OpinionBrands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable but that doesn’t mean brands are putting its management into practice well enough, says Matt Lee, MD at Capture
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Comment & OpinionHow commerce marketing can help BWS brands connect with new consumer habits
Having diversified in lockdown, BWS brands must adjust their marketing to different sales channels, says Matt Lee, MD at Capture
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Comment & OpinionHow brands can take advantage of on-demand convenience grocery apps
Brands and apps such as Deliveroo have a golden opportunity to work together, says Matt Lee, MD at Capture
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Comment & Opinion‘Omnichannel’ is no longer a buzzword. It’s the only way forward for grocers
Increasingly demanding consumers want an interconnected in-store and online experience, says Matt Lee, MD at Capture
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Comment & OpinionRetailers and brands need to start testing now for the HFSS legislation changes
Now is the time both should be working together to adapt to the new world, says Matt Lee, MD at Capture
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Comment & OpinionPrice promotions still have a place in fmcg – but they need to be personal to shoppers
The future is a tailored experience, rather than legacy price promotions like BOGOF, says Matt Lee, MD at Capture
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Comment & OpinionSustainability is key to business strategies. But it needs to be about more than good PR
Brands and retailers need to think carefully about which initiatives they launch and how to clearly communicate them to drive true behavioural change, says Matt Lee, MD at Capture
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Comment & OpinionWhy the ‘purchase funnel’ of marketing is no longer linear
Not long ago, it was all about mass media versus shopper media. Now the lines between two are blurring, says Matt Lee, MD at Capture
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Comment & OpinionHow Amazon is translating frictionless online experiences to its retail stores
Amazon can see the potential to grow share offline by reducing fiction through technology, says Matt Lee, MD at Capture
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Comment & OpinionFmcg marketers should prepare for a world without third-party cookies
The removal of third-party cookies should bring back an emphasis on diversity in the marketing approach, says Matt Lee, MD at Capture
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Comment & OpinionWhy fmcg brands need to embrace the new era of shopper marketing
Shopper marketing should now be centred on the shopper and all the decision-making touchpoints they encounter, says Matt Lee, MD at Capture
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Comment & OpinionIt’s a golden age for challenger brands with small budgets to reach consumers
Even without expensive awareness campaigns, brands can influence potential customers with precise, accurate and relevant proximity marketing, says Matt Lee, MD at Capture
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Comment & OpinionSupermarkets have a tough choice to make this Christmas
Delivery slots are already filling up, making it tough for the mults to please everyone, says Matt Lee, MD at Capture
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Comment & OpinionGeo-targeted media is perfect for a nation in different phases of lockdown
When we know the specific details of each region’s situation, we can carefully target using niche messaging, says Matt Lee, MD at Capture
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Comment & OpinionWhat Aesop’s wind and sun parable means for retailer media spending
To attract marketing investment, retailers need to make it a positive investment choice, says Matt Lee, MD at Capture
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Comment & OpinionThe pandemic ushered in ultra-fast delivery. Instant gratification is now king
The shift to ultra-convenience has been accelerated exponentially by the circumstances of 2020, says Matt Lee, MD at Capture
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Comment & OpinionWhat would shopping be like in a world without promotions?
EDLP will put brands and products to the test in a new way, says Matt Lee, MD at Capture
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Comment & OpinionE-commerce growth has been impressive, but don’t leave stores behind
Don’t forget the foundations of grocery shopping and the human attraction to physical experiences, says Matt Lee, MD at Capture
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Comment & OpinionShoppers queuing for supermarkets are the perfect geo-targeting exercise
Brands are facing endless challenges in today’s environment – but there is room for growth, says Matt Lee, MD at Capture
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Comment & OpinionHow will coronavirus change the way we shop for groceries long-term?
This crisis has changed shopper behaviour drastically – changes that could be here to stay, says Matt Lee, MD at Capture
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