All articles by Matt Lee – Page 3
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Comment & OpinionBusinesses must act fairly and collaboratively to help our supply chain survive
It’s more important than ever to work collaboratively and adopt a fair mentality, says Matt Lee, MD at Capture
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Comment & OpinionWhy full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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Comment & OpinionWhy grocers must monetise their media estates to stay competitive
For grocers to thrive over the next few years, they need to focus on new revenue streams to improve profitability, says Matt Lee, MD at Capture
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Comment & OpinionProximity marketing offers quick-thinking brands a smarter way to target shoppers
Brands can now make use of geo-targeted digital display ads, location-targeted social media and out-of-home advertising, says Matt Lee, MD at Capture
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Comment & OpinionHow retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Comment & OpinionHow brands can make their way into shoppers’ Christmas dinner plans
Brands should activate campaigns and promote discounted products way before shoppers reach the store
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Comment & OpinionVoice technology has to evolve before it can revolutionise shopping
There are several frictions voice tech needs to overcome to change shopping habits – not least becoming more convenient, says Capture’s Matt Lee
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Comment & OpinionWhat the demand for sustainability means for shopper media
Sustainable media options have become more attractive to brands such as digital proximity channels and in-store digital platforms, says Matt Lee of Capture
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Comment & OpinionStella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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Comment & OpinionHow the big four supermarkets are helping save the British high streets
Broader offerings are attracting new shoppers, says Matt Lee, managing director at Capture
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Comment & OpinionHow fmcg brands can use influencer marketing to their advantage
Facebook and Instagram have embraced shopper media – fmcg brands can use them to influence purchase intent, says Matt Lee, managing director at Capture
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Comment & OpinionHow Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee
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Comment & OpinionLet's collaborate for a consistent measure of shopper media
A ‘common currency’ could revitalise the category, says Matt Lee, managing director at Capture
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Comment & OpinionHow to make your shopper budget an investment, not a spend
The first step is for brands to prioritise planning, selecting the right media to achieve their objectives and to deliver their message, says Matt Lee, managing director at Capture
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Comment & OpinionRetailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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Comment & OpinionPlanning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
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Comment & OpinionHow will Nestlé and Starbucks' coffee deal affect the brands in the UK?
Nestlé’s existing premium coffee offering through Nespresso is unlikely to be affected - but there could be other opportunities for synergies, says Matt Lee of Capture
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Comment & OpinionBrand value must go into the mix at Morrisons
It’s not unheard of for supermarkets to focus on non-food departments to boost sales and footfall
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Comment & OpinionThe Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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