Archive of all McCain articles – Page 4
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NewsMcCain gives away 'ultimate chip trays' at Iceland stores
For four weeks from 15 April, Iceland shoppers who buy a 1.36kg bag of Oven Chips will receive the tray, which has ridges to lift the chips and holes to increase airflow
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NewsMcCain marks teatime family fun in new £8m marketing push
The Real Teatimes With McCain push, which kicks off next week, features 10 families filmed in their own homes
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NewsMcCain Foods debuts in frozen mashed potato
The mash is joined in freezers by four other new products including limited-edition American BBQ Wedges
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NewsCathedral City and McCain team up for jacket spud promo
Cathedral City and McCain have teamed up for a shopper marketing campaign to promote jacket potatoes and cheese as a winter meal.
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NewsMcCain celebrates 35th year of Oven Chips with special cake
McCain Foods has marked the 35th anniversary of its Oven Chip with a party at London’s Canadian High Commission…
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NewsMcCain teams up with Primark on 'chips' jumpers
McCain’s ‘chips’ jumper is available from Primark Chips fans will soon be able to show their love for the food as frozen potato specialist McCain teams up with clothing chain Primark. From next week, shoppers will be able to buy a copy of the ‘chips’ woolly jumper ...
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NewsMcCain targets chip 'revolution' with five-minute fries
McCain is promising to “revolutionise” the way chips are eaten with a thin-cut French fry…
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NewsMcCain Ready Baked Jackets given £8.4m push
McCain Foods aims to to convert 73 million of the jacket potatoes eaten in the UK to frozen spuds in the next 12 months…
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NewsMcCain launches £35m push featuring scented barkers
McCain Foods is launching a £35m marketing drive that will include the roll-out of shelf-barkers smelling of baked potatoes.
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NewsMcCain brings back Summer of Sharing bowl promotion
McCain Foods is repeating its Summer of Sharing giveaway in the wake of positive customer feedback…
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McCain Foods founder Charles 'Mac' McCarthy dies
The industry is mourning the loss of Charles ‘Mac’ McCarthy CBE, founder and former chairman of McCain Foods….
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NewsBannisters: McCain 'helping' frozen baked potato category
Family-run baked potato business Bannisters’ Farm - which is rolling out a new product for children this month…
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NewsMcCain's scent of spuds at bus stops
McCain is bringing the aroma of baked potatoes to bus stops as part of a £1m push supporting the launch of its microwaveable ready-baked spuds.
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NewsIs McCain jacket spud the oven chip of 2012?
McCain believes its latest launch will revolutionise jacket potatoes in the way the company shook up the chip market in the 1970s.
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NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
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NewsMcCain revamp could spice up frozen spuds
McCain is taking action to reinvigorate the frozen potato category amid the intensive promotional activity that is starting to strip value from the category. The £224m frozen company is repackaging its potato range at the end of this...
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News‘Emotional’ appeal from McCain Foods
Frozen giant McCain Foods is investing £6m in a marketing push to reconnect with consumers on "an emotional level". The six-week TV and radio campaign runs from 15 September and will highlight the link between family pride and "the pride...
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AF Blakemore hires McCain’s Bromwich as its sales director
Tony Bromwich has been appointed sales director at the wholesale arm of AF Blakemore & Son. Bromwich is to join at the end of the month from frozen specialist McCain Foods (GB) where he was retail sales controller.