Archive of all McCain articles – Page 5
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NewsIs McCain jacket spud the oven chip of 2012?
McCain believes its latest launch will revolutionise jacket potatoes in the way the company shook up the chip market in the 1970s.
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NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
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NewsMcCain revamp could spice up frozen spuds
McCain is taking action to reinvigorate the frozen potato category amid the intensive promotional activity that is starting to strip value from the category. The £224m frozen company is repackaging its potato range at the end of this...
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News‘Emotional’ appeal from McCain Foods
Frozen giant McCain Foods is investing £6m in a marketing push to reconnect with consumers on "an emotional level". The six-week TV and radio campaign runs from 15 September and will highlight the link between family pride and "the pride...
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AF Blakemore hires McCain’s Bromwich as its sales director
Tony Bromwich has been appointed sales director at the wholesale arm of AF Blakemore & Son. Bromwich is to join at the end of the month from frozen specialist McCain Foods (GB) where he was retail sales controller.
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McCain Foods pays tribute to MD Young
John Young, MD of McCain Foods GB, has died following an 18-month battle with bone cancer.Young, who was 47, was a well-known industry figure, having worked at McCain Foods GB since 1998 and as MD since 2005.He passed away...
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McCain answers credit slur with profits surge
Frozen foods maker McCain weathered the first half of 2008 well, according to accounts filed at Companies House this week.The accounts had been the subject of a bitter row with Euler Hermes, the world's largest credit insurer, which withdrew...
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McCain voucher plan to see off own label
McCain is launching a 'save £10' voucher initiative to encourage cash-strapped consumers to buy its products instead of own label.A coupon booklet offering consumers 30% off 12 selected McCain products throughout May, June and July will be...
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McCain ups growers' pay 26% to safeguard supply
McCain is expected to increase the amount it pays its potato growers by up to 26% in a move that will prompt a major shake-up of farmgate potato prices.The Grocer understands the manufacturer will issue the revised contracts in the next...
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McCain: our posh chips are Simply Gorgeous
McCain: our posh chips are Simply Gorgeous: McCain Foods is continuing its push into the premium frozen sector with the launch of a new indulgent potato brand this autumn. The Simply Gorgeous range is aimed at special occasions and is priced at £2.29 for a 550g bag, compared with £1.93 for ...
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McCain steps up NPD with new ingredients
McCain is planning a dramatic move outside its potato heartland, its chief executive has revealed.As well as considering the use of other vegetables, it was also preparing for a second foray into savoury snacks, Nick Vermont told The...
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McCain wedges in Alfresco campaign
McCain has joined forces with the National BBQ Association to promote its new limited-edition range of frozen potato wedges during the organisation's Gastro Alfresco summer campaign.McCain Summer Wedges with a Hint of Pesto has been...
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McCain powered by waste lagoon
A waste water lagoon the size of two football pitches is to power McCain's biggest UK chip factory, in Cambridgeshire.The Whittlesey plant already gets 60% of its electricity from three on-site wind turbines, installed two months ago,...
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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McCain takes spuds on health, premium drive
McCain is kicking off the next phase of its mission to position frozen potato products as healthier, convenient and potentially premium with new roast potatoes, chips and flavoured accompaniments for the autumn. It is taking chips upmarket with a...
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McCain gets on Tractor with 100%-UK pledge
McCain Foods is to become the first frozen food manufacturer to carry the Red Tractor logo on its chips, following a pledge to use only British potatoes.From September its chips will carry the mark back of pack and the claim that "100%...
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McCain: bitter disappointment
Sir; While your new campaign against the Nutrient Profiling Model may have good intentions, it was bitterly disappointing to read and see oven chips being inaccurately tagged as a food 'with no nutritional value'. McCain oven chips are...
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Frozen spuds become luxury item at McCain
The humble spud is the latest food item to spawn premium freezer variants in an attempt to chip into the stagnant frozen sector. McCain Foods hopes to inject some life into the frozen food aisles by bringing out the luxury Potato Gourmet...
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McCain oven chips go for a green light
McCain has developed what it claims is the first oven chip to score green across the board under the FSA's traffic light labelling system. Its new Rustic Oven Chips are cut thicker than standard products and also have the skins left on....
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McCain leads with big offers and fries to go
Frozen promotional space accounted for 8% of activity this week and of that space frozen potato products accounted for 18%. The three brands recording activity were McCain, Aunt Bessie's and Harry Ramsden's. McCain led the way with offers...