Archive of all McCain articles – Page 6
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Maverick McCain revs up for lights
McCain Foods is the first manufacturer to break ranks with other suppliers and opt to put traffic lights on its front-of-pack labelling. The new packaging for its 30-strong portfolio, which will start hitting shelves in the next two...
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McCain chips take the healthy option
McCain is to flag up the health and provenance credentials of its chips on the small screen later this month as part of a £15m investment in the brand. The advertising, which will also feature in cinemas, online and on radio, is a musical...
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McCain spices up its micro range
McCain has revamped its frozen microwave range with the launch of Southern Fried chicken wings as well as the introduction of an improved Micro Pizza offering.The wings, which are covered in a mix of herb and spiced breadcrumbs, come in a 135g...
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Scattered around the McCain Foods UK boardroom are packets o
They are there as examples of products that, despite appearances, are actually higher in fat than McCain's fried and oven-cooked mainstay and, because, with characteristic chutzpah, McCain is about to embark on a charm offensive with the great...
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McCain buys Chinese food unit
McCain buys Chinese food makerCanadian-based frozen food specialist McCain has bought Belleisle which manufactures frozen Chinese foods including egg rolls and entrées at a facility in New Brunswick.McCain said Belleisle, which...
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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McCain gets good vibes
McCain is pitching new hot crisps product Vibes directly at adults in a bid to grab itself a bigger share of the burgeoning social snacking market. Made from thin slices of potato with the skin left on, the newcomers are ridged, with a crinkle...
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HOT VIBES FROM McCAIN
Meal solution specialist McCain is to plough a multi-million budget behind a new hot crisp product called Vibes. The company is saying little more than that at the moment but has revealed that the frozen newcomer will be launched next month ahead...
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Our perceptions of McCain as a brand centre around words suc
It's also the sort of brand that's equally accessible to singles and couples as "naughty but nice" things to have in the freezer (I realise I've got a pack of McCain Micro Chips in mine although I've no idea why I prefer Fries To Go anytime). The...
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McCain gets saucy with its frozen Micro range, and chips in
Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme,...
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McCain launches vending machine
McCain is chipping into the vending market with a new machine which delivers piping hot French Fries at the drop of a coin. The system, developed by Swansea based Mono Equipment, is aimed at retail outlets, pubs and clubs and leisure facilities....