Archive of all McCain articles – Page 6
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News
McCain gets good vibes
McCain is pitching new hot crisps product Vibes directly at adults in a bid to grab itself a bigger share of the burgeoning social snacking market. Made from thin slices of potato with the skin left on, the newcomers are ridged, with a crinkle...
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News
HOT VIBES FROM McCAIN
Meal solution specialist McCain is to plough a multi-million budget behind a new hot crisp product called Vibes. The company is saying little more than that at the moment but has revealed that the frozen newcomer will be launched next month ahead...
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News
Our perceptions of McCain as a brand centre around words suc
It's also the sort of brand that's equally accessible to singles and couples as "naughty but nice" things to have in the freezer (I realise I've got a pack of McCain Micro Chips in mine although I've no idea why I prefer Fries To Go anytime). The...
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News
McCain gets saucy with its frozen Micro range, and chips in
Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme,...
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News
McCain launches vending machine
McCain is chipping into the vending market with a new machine which delivers piping hot French Fries at the drop of a coin. The system, developed by Swansea based Mono Equipment, is aimed at retail outlets, pubs and clubs and leisure facilities....