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McCutcheon TV ads send Activia sales soaring 22%
By Catherine Dawes2010-05-29T00:00:00
It's a debate that divides men the length of the nation, but in yoghurt at least, brunette has triumphed over blonde.Martine McCutcheon's ads for Activia have been credited with driving 22.3% sales growth for the brand to £219.8m [IRI...
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