All Meal kits articles
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News
Meal kit brand Gousto expands to Northern Ireland
As of this week, Gousto is offering weekly recipes in Northern Ireland, with orders picked, packed and delivered from its Warrington fulfilment centre
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Comment and Opinion
What Waitrose’s posh meal kits say about its core target customer
Waitrose’s acquisition of posh meal kit delivery brand Dishpatch is the latest of its strategy to redefine its core customer base
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News
Mindful Chef launches in Northern Ireland
Meals will be fulfilled from Mindful Chef’s fulfilment centre in Redditch and the kits will be delivered by DPD and arrive in Northern Ireland by boat
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News
Waitrose acquires meal kit delivery player Dishpatch
Waitrose would work with Dishpatch to develop ‘new’ and exciting food experiences’ for customers, said executive director James Bailey
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News
Meal kit startup WowzaBox raises cash as it eyes retail listings
Chinese food meal kit start-up Wowzabox has hit a £150k crowdfunding target as it eyes expanding into the retail channels
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Comment and Opinion
Tex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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News
Gym-goers ready meal delivery service rebrands to broaden appeal
Lions Prep – which has delivered more than seven million meals since its launch in 2016 – has changed its name to Frive
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News
Old El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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News
Gousto returns to the black as it prioritises profits over growth
Revenues were almost flat year on year in 2023, nudging up by 1% to £308m as the recipe kit business turned off the tap for customer acquisition to focus on retention and save money
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News
Tesco adds legion of ready meals in major chilled foods shake-up
Leading the revamp is the ‘plant-led’ Root & Soul private label range
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News
Sainsbury’s partners with Gousto to expand meal kit offer
Sainsbury’s will also extend the range of products under its recently relaunched partnership with fellow meal kit provider SimplyCook
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News
Squeaky Bean adds vegan hoisin duck pancake kit and snacks
The meal kit contains duck-style pieces, made from wheat protein and pea protein
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News
SimplyCook defies category woes to make first-ever profit
The company called 2023 a “watershed” year and said in its newly filed accounts that it moved into the black thanks to a “right-sized” plan, with lower marketing investment and disciplined cost management
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News
DTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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News
Surya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs
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Profiles and QandAs
My food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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News
Gousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment and Opinion
Meal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
How do you solve a problem like meal kits?
HelloFresh should focus on its core, affluent, loyal and happy customers, of which there are fewer, but are worth more
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Category Report
Cooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines