All articles by Megan Tatum – Page 23
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Analysis & Features
Immersive marketing: a brand day out
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
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Comment & Opinion
Secrets of Our Favourite Snacks reveals history of the crisp
It’s 1817, and Dr William Kitchiner is scribbling down the secret to a delicious new snack
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Interviews
PETA's Ingrid Newkirk: the animal advocate who won't give up
However you feel about PETA, the world’s biggest animal rights group, plenty of Brits agree with them
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Comment & Opinion
Meat-free is on the march. And a counter-narrative is lacking
Attacked by eco-warriors, animal rights activists and yoga teachers, the industry is failing to offer a counter-narrative
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News
M&S begins redistributing surplus chilled food
Retailer has expanded food waste scheme to include meat, dairy and ready meals in 130 stores, with plans for a wider rollout
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News
More signups urged as FareShare donations rise 15%
Surplus food donated to FareShare increased 15% in the past year, says the charity
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Comment & Opinion
Eat the Week with Iceland: Simon Rimmer stuck in advertorial
I feel for poor Simon Rimmer, I really do
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News
Sainsbury's 'disappointed' by Efra's waste report
Sainsbury’s disappointed at a select committee of MPs not recognising the efforts of supermarkets to tackle food waste
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Analysis & Features
How food waste is fuelling a new wave of NPD
From wonky fruit juice to beer brewed with surplus bread and gin infused by rescued grapes, food waste is inspiring a raft of new NPD
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Analysis & Features
The Waitrose suppermarket experience
The Grocer headed out to the Waitrose Café at its new Haywards Heath store to rate the ambience and cuisine
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News
Government should force mults to reveal waste figures says Efra
The select committee report Food Waste in England sets out more than 10 recommendations to the next government
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Comment & Opinion
The Life Scientific: MacGregor looks back at food battles
Back when schools still stuffed kids with salt tablets on sunny days, warnings that we were all slowly seasoning ourselves
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Analysis & Features
The food mob: how the mafia has infiltrated food & drink
Crime syndicates dug their claws 30% deeper into Italy’s €130bn food sector last year, with mafia-related sales worth €21
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Interviews
Henry Dimbleby: Leon co-founder on bringing good food to the masses
The co-founder of fast food chain Leon finds time to churn out cookbooks and columns and campaign to end sloppy school meals
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Analysis & Features
How Scotland has food waste wrapped up
Scotland has emerged as a frontrunner in the fight against food waste. What can it teach the rest of the UK?
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Analysis & Features
Pepsi's ad calamity shows the dangers of 'brand building'
Food & drink brands want to do more than just sell products - but brand building can go very wrong
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Comment & Opinion
Susanna Reid gets sanctimonious on Save Money: Good Food
We all waste food, about £700 worth per household per year, in fact
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News
McDonald's is new no1 in UK food and drink ad spend
McDonald’s has “a better story to tell than competitors,” according to Children’s Food Campaign
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Analysis & Features
Top 100 Advertisers: why is food & drink staying traditional?
Fmcg marketers have been playing it safe in the face of fake news and digital bots, and increasing spend on TV and billboards
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Comment & Opinion
Simon Amstell's Carnage: a witty and provocative look at meat
The year is 2067. Meat and dairy are outlawed