All articles by Megan Tatum – Page 7
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Analysis & FeaturesJunk food taxes: which countries tried them and did they work?
Mexico, Denmark and India have tried, but not all have succeeded. Find out which failed and why
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Analysis & FeaturesWhy more taxes on unhealthy food might be the answer to the UK’s obesity crisis
Campaigners are calling for the removal of VAT on healthy products. Could it work?
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Category ReportVirtuous shoppers: Ethical trading category report 2021
Growth in Fairtrade was monumental last year. But can a rise in ethical purchasing survive the pinch on consumer spending?
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Category ReportThirst for adventure: energy products category report 2021
Energy drink brands are looking far and wide for functional and exotic ingredients. Can they give the market a sustained buzz?
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Analysis & FeaturesHow futuristic food tech is transforming how we eat
Food technology is no longer the preserve of lab-bound boffins. These days innovators are taking products to market themselves – and cashing in
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Analysis & FeaturesCould Camelot finally be toppled as the National Lottery operator?
Camelot has run the National Lottery since its launch. With the licence up for renewal, it’s looking like a four-horse race for the fourth licence – and potentially the most open ever. Could there be changes ahead?
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Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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Analysis & FeaturesAs CBD novel foods deadline passes what are the category’s prospects?
CBD brands have had more than a year to sort out their novel food applications, but only three have made the grade so far. What’s going on?
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Category ReportGoing for gold: personal care category report 2021
The pandemic prompted a DIY approach to personal care. But as salons reopen and Brits venture out, how can brands cash in?
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Analysis & FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
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Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Category ReportHas Covid finished off ready meals? Ready meals & soups category report 2021
Ready meals were in trouble even before the pandemic hit. So how can they reassert their convenience and health credentials?
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Analysis & FeaturesThe fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
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Analysis & FeaturesThe fastest falling products and categories during the pandemic: Top Products 2020
The products and categories in this list illustrate how damaging lockdowns have been to products that rely on people getting out and about
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Analysis & FeaturesTop Products Survey 2020: How Food Came Home
We teamed up with Nielsen to review the performance of the leading brands, and own label, in 108 categories, from alcoholic drinks to tobacco, via condoms, bleach, ready meals and, of course, toilet paper
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Category ReportGoing, going, gone? Food to go category report 2020
With the arrival of Covid-19, Britain’s £25bn food-to-go market was sucked down the drain. When, if ever, will it re-emerge?
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Analysis & FeaturesCan personalised nutrition finally go mainstream?
The idea of bespoke nutrition products tailored to our DNA has been around for decades. Can a pandemic – and a raft of innovative startups – finally propel it into the mainstream?
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff