All articles by Megan Tatum – Page 8
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Analysis & Features
NPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players
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Category Report
Nando’s o’clock: world foods category report 2020
Chicken takeaways are flying, thanks partly to a certain peri-peri chain. What does this say about British tastes during Covid-19?
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Analysis & Features
The virtual sales pitch: how buyers and sellers have adapted
When lockdown hit, buyers and brands had to quickly adapt to a new normal of Zoom meetings and home deliveries. Turns out, there are benefits to this new way of working
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Analysis & Features
How food charities are fighting hunger amid the coronavirus outbreak
The coronavirus outbreak has been ‘complete and utter chaos’ for charities and groups that redistribute food surplus
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Analysis & Features
Ethical business: what are the retailers doing to give back?
Here’s what the major UK supermarkets are doing to help people and the planet
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Analysis & Features
Easy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
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Analysis & Features
Fear the Fever: what can be done to tackle the African swine fever pandemic?
African swine fever has already claimed half the pigs in China. Now the ‘biggest animal disease outbreak ever’ has arrived in Europe
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Analysis & Features
5 of the most lucrative fmcg product placement deals in history
From breakfast TV to the big screen, here are 5 of the most memorable and money-spinning fmcg product placement deals
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Analysis & Features
What does the future look like for product placement?
Product placement has only been legal in the UK since 2010, but its history in the US stretches back across big-budget movies and campaigns. What’s next?
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Analysis & Features
Will new EU regulation bring an end to the ‘veggie sausage’?
EU proposals are calling for veggie brands to stop using meat terminology. But is this necessary? And what would be the impact on meat alternatives?
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Analysis & Features
The rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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Interviews
Tim Lee big interview: steering the Mindful Chef mothership
As CEO, Lee has helped take premium recipe box startup Mindful Chef to the next stage of its growth
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Comment & Opinion
Mad Cow Disease documentary highlights food scandal’s individual cost
So often when we look back on food scandals the focus is on the big picture
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My Alternative CV
Alexi von Eldik, Cru8, on Whitney Houston, office yoga and The Red Violin
My first job? Selling homemade brownies in Hong Kong
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Range Preview
Range preview: Asda Christmas 2019
Asda’s four key trends this Christmas are opulence, betterment, ‘something for everyone’ and novelty
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Range Preview
Range preview: Tesco Christmas 2019
Here are 10 new festive products that caught our eye in the Tesco Christmas range
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News
Tickets go on sale for food and drink Leadership Symposium
This year’s roster includes former Tesco CEO Terry Leahy and Co-op CEO Steve Murrells
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Analysis & Features
Will ‘trailblazing’ food sector review succeed where others failed?
Henry Dimbleby’s review has a broad remit. But will it survive Brexit, and the passage of time?
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Comment & Opinion
Pret a Manger faces a reputational turning point as Schlee steps down
In a year of unprecedented change and challenge at the high street chain it’s clear that Schlee’s departure could mark a turning point
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Analysis & Features
Can a new media alliance drain the digital swamp?
Some of the world’s biggest advertisers, as well as major tech platforms, have united