St Helen’s Farm is launching a branded cows’ milk which it says is an to aid sleep.
Night Time Milk, which has secured a listing in Sainsbury, comes two years after Red Kite Farms launched Slumber Bedtime Milk, which is stocked by Waitrose.
Both brands come from cows milked first thing in the morning and base their ‘boosts sleep’ claims on high levels of melatonin- a natural substance which aids sleep by regulating the body clock.
Night Time Milk’s 750ml midnight blue cartons feature a night sky and have been designed to evoke thoughts of sleep. Pack notes explain how melatonin boosts sleep and carry the company’s helpline and website address.