Mondelez International
Promotional FeaturesMasterclass: How retailers can make their biscuits range bite
With biscuits purchased by more than 28m UK households in 2023, the category is fully embedded into the nation’s heritage. With growth in its three key segments of sweet, savoury and healthier*, Mondelēz International examines how retailers can trade on consumer need states to boost sales.
Promotional FeaturesMasterclass: Ways to healthier biscuit sales
With biscuits purchased by nearly 28m UK households in 2022, the category should form part of any retailer’s core food and drink offer. Mondelēz International looks at how stores can better understand the market and boost their biscuit sales.
Promotional FeaturesMasterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
Analysis & FeaturesLockdown snacking, mood boosters and ethical schemes: 10 charts explaining UK attitudes to confectionery
The mood-boosting properties of chocolate have made it a popular choice during lockdown. But consumers are increasingly discerning about their cocoa fix
Analysis & FeaturesDaily purchases, on-the-go habits and health credentials: 10 charts explaining UK attitudes to biscuits
The majority of Brits buy biscuits at least once a week. So what is tempting them to part with their cash?
Analysis & FeaturesSkipping meals, on-the-go options and fry-ups: 10 charts explaining UK attitudes to breakfast
Products that tick the health and convenience boxes are booming – but there’s still plenty of love for a full English
Analysis & FeaturesPortion control, sustainability and daily fixes: 10 charts explaining UK attitudes to confectionery
The UK’s appetite for chocolate shows no sign of waning. Still, today’s shoppers want a bit more from their confectionery.