Archive of all Mondelez articles – Page 10
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News
Mondelez plans healthier NPD for its leading snack brands
Next year will see BelVita, Cadbury Dairy Milk, Trebor and Maynards Bassetts add health-focused variants or undergo reformulation
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News
Clive Jones named Mondelez president for Northern Europe
Jones replaces Glenn Caton, who has taken up the role of AMEA president for chocolate
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News
Cadbury brings high-cocoa Darkmilk to UK
Made with 40% cocoa solids and 14% milk solids, Darkmilk (rsp: £1.49/85g) has been a hit in Australia
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News
Mondelez unveils new Joyfills range of cream-filled biscuits
Four variants will be backed from the end of August by a £4m push
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News
Green & Black’s adds first ever countlines with two variants
Truffle and Praline will roll out from early August with an rsp of 89p
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News
Nestlé vows to continue battle to protect EU trademark of Kit Kat shape
The ECJ today (25 July) threw out the confectionery giant’s appeal against a previous judgement by the EU General Court
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Comment & Opinion
Twirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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Analysis & Features
Confectionery: the quest for lighter chocolate
The reduced sugar Cadbury’s Dairy Milk is the latest in the long line of NPD targeting the health-conscious consumer. So does this innovation have what it takes to reinvigorate the nation’s love of chocolate?
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News
Mondelez to launch reduced sugar Cadbury Dairy Milk bar
The variant’s sugar was replaced with extra fibre
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News
Mondelez launches Boost bar pushing protein credentials
The NPD rolls out from 30 July, backed by a £1m campaign
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News
Cadbury, Chewits and Squashies rapped for under-16s promotions
The decisions are the first since the introduction in July 2017 of rules banning ads for HFSS products
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News
Cadbury invites shoppers to create its next Dairy Milk bar
The winning sharing bar will be sold in the mults for at least a year
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Comment & Opinion
Inside Cadbury: an unsatisfying look under the purple wrapper
Those looking for investigative journalists to lift the lid on secrets lurking in vats of Dairy Milk would have been disappointed with Inside Cadbury
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News
Louise Stigant replaces Mike Taylor as Mondelez UK MD
She will take on the role from 1 June, replacing Mike Taylor, who has stepped down after almost two years as MD
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News
Dairylea creates new cookie, cheese and crackers combo
Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies are set to launch later this month…
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News
Cadbury’s resumes chocolate production at Bournville plant
The facility came to a near halt yesterday when Severn Trent Water cut off the water to repair local pipes
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News
Confectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
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Comment & Opinion
Cadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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News
Cadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”