Archive of all Mondelez articles – Page 11
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Comment & OpinionTwirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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Analysis & FeaturesConfectionery: the quest for lighter chocolate
The reduced sugar Cadbury’s Dairy Milk is the latest in the long line of NPD targeting the health-conscious consumer. So does this innovation have what it takes to reinvigorate the nation’s love of chocolate?
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NewsMondelez to launch reduced sugar Cadbury Dairy Milk bar
The variant’s sugar was replaced with extra fibre
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NewsMondelez launches Boost bar pushing protein credentials
The NPD rolls out from 30 July, backed by a £1m campaign
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NewsCadbury, Chewits and Squashies rapped for under-16s promotions
The decisions are the first since the introduction in July 2017 of rules banning ads for HFSS products
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NewsCadbury invites shoppers to create its next Dairy Milk bar
The winning sharing bar will be sold in the mults for at least a year
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Comment & OpinionInside Cadbury: an unsatisfying look under the purple wrapper
Those looking for investigative journalists to lift the lid on secrets lurking in vats of Dairy Milk would have been disappointed with Inside Cadbury
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NewsLouise Stigant replaces Mike Taylor as Mondelez UK MD
She will take on the role from 1 June, replacing Mike Taylor, who has stepped down after almost two years as MD
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NewsDairylea creates new cookie, cheese and crackers combo
Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies are set to launch later this month…
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NewsCadbury’s resumes chocolate production at Bournville plant
The facility came to a near halt yesterday when Severn Trent Water cut off the water to repair local pipes
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NewsConfectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
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Comment & OpinionCadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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NewsCadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”
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NewsMondelez kicks off £5.3m ad campaign for Philadelphia
Campaign celebrates the ’uplifting’ mealtime moments that can be created and savoured in everyday life
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NewsCadbury’s Freddo brand makes biscuits debut with two SKUs
The launches were aimed at attracting young families, said owner Mondelez
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NewsCity snapshot: Mondelez beats expectations with solid third quarter
Shares in Cadbury owner Mondelez jumped 4.3% in after hours trading after the global snack group reported a stronger than expected third quarter. Plus, UK consumer confidence shrinks in October, FTSE falls on interest rate rise expectation and all the rest of the latest news from the City.
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NewsPoundland settles dispute with Mondelez over Toblerone copycat
The value retailer will relaunch Twin Peaks in the new year with a modified shape
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NewsCadbury adds Inclusions eggs with innovative choc shells
The luxury eggs contain chunks of the brands hidden within the actual shell
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Analysis & FeaturesCadbury leads pre-holiday hike in promotional activity
The chocolate giant was grocery’s most promoted brand as it boosted its offers by 11.82%
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NewsCadbury workers given two-year pay deal to 'counter inflation'
Workers at three of the brand’s UK sites will get a 3.2% pay rise backdated to April, and increased maternity pay