Archive of all Mondelez articles – Page 15
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NewsCadbury Dairy Milk Puddles emerge from Mondelez NPD pool
The bars have been developed by the Cadbury R&D team at Bournville, and are manufactured in Germany
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NewsMondelez uses holographic virtual assistants in Belgium
Tensator’s Virtual Assistants could be a masterstroke by the confectionery giant
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News'Creme Egg sales are flying,' says Barnard over reformulation
Cadbury’s Creme Egg reformulation furore was ‘a storm in an eggcup’ says Mondelez boss Mary Barnard…
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NewsCadbury owner Mondelez acquires allergen-free snack maker Enjoy Life Foods
Mondelez International is looking to tap into the fast-growing ‘free from’ sector to inject some life into declining sales with the acquisition of a private US snacking company.
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NewsSupermarket coffee pod sales break the £100m barrier
Coffee pod sales broke the £100m barrier last year as shoppers increasingly sought coffee shop-style cappuccinos and lattes in the home.
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NewsCadbury bite size range expanded with 80g £1 price-marked packs
Mondelez has added 80g price-marked packs to its bite-sized Cadbury Dairy Milk Giant Buttons and Bitsa Wispa portfolios.
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NewsCadbury targets mid-mornings with Dairy Milk Oat Crunch
Mondelez wants to boost mid-morning chocolate consumption with a new combination of Cadbury Dairy Milk and biscuit…
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Analysis & Features3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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Comment & OpinionThe yolk's on Mondelez after global Creme Egg backlash
Public objects to paying more for a five-pack than it did for a six-pack last year
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NewsCadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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NewsLessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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NewsAdvertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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Analysis & Features
Mondelez to help create a million 'coffee entrepreneurs'
Mondelez International – the world’s secondlargest coffee company – has this week unveiled new steps…
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NewsCadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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NewsR&R's Cadbury Winter Wonderland Minis tap into treat market
R&R Ice Cream has expanded its licensed Cadbury range with two new handheld products…
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NewsMondelez scrambles its Easter 2015 range in seasonal shake-up
Mondelez is streamlining its Easter confectionery range for 2015 as it focuses on its biggest and most successful brands…
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NewsMary Barnard promoted to Mondelez president Northern Europe
Mary Barnard has been promoted to president of Northern Europe at Mondelez International…
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NewsMondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
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Analysis & FeaturesBrands told: don't get caught out with your deal strategy
As the weather has turned colder, has brands’ appetite for featured space cooled off too?
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NewsKenco takes on gang culture in Honduras in latest ad
Kenco is showcasing the work it does to steer young people in Honduras away from a life of crime with a new advert.