Archive of all Mondelez articles – Page 16
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Analysis & Features3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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Comment & OpinionThe yolk's on Mondelez after global Creme Egg backlash
Public objects to paying more for a five-pack than it did for a six-pack last year
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NewsCadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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NewsLessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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NewsAdvertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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Analysis & Features
Mondelez to help create a million 'coffee entrepreneurs'
Mondelez International – the world’s secondlargest coffee company – has this week unveiled new steps…
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NewsCadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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NewsR&R's Cadbury Winter Wonderland Minis tap into treat market
R&R Ice Cream has expanded its licensed Cadbury range with two new handheld products…
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NewsMondelez scrambles its Easter 2015 range in seasonal shake-up
Mondelez is streamlining its Easter confectionery range for 2015 as it focuses on its biggest and most successful brands…
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NewsMary Barnard promoted to Mondelez president Northern Europe
Mary Barnard has been promoted to president of Northern Europe at Mondelez International…
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NewsMondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
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Analysis & FeaturesBrands told: don't get caught out with your deal strategy
As the weather has turned colder, has brands’ appetite for featured space cooled off too?
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NewsKenco takes on gang culture in Honduras in latest ad
Kenco is showcasing the work it does to steer young people in Honduras away from a life of crime with a new advert.
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News'Win a Banger' promotion for Cadbury chocolate bars
Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…
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Analysis & FeaturesCDM Marvellous Creations Banana Caramel Crisp: acid test
Marvellous Creations has been an incredible success for Mondelez…
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NewsCadbury Dairy Milk Oreo countline launched by Mondelez
Mondelez is taking Cadbury Dairy Milk Oreo into single bars…
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NewsMondelez third-quarter results disappoint as Nestlé flourishes
It was a week of diverging fortunes for two of the biggest names in global food – Nestlé and Mondelez…
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Analysis & FeaturesThe Grocer makes a Marvellous Creation with Cadbury: Video
Mondelez International invited The Grocer along to its R&D kitchens in Bournville to make our own Marvellous Ceation.
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NewsMondelez rolls out cross-brand promo on sugar confectionery
Mondelez is launching its first cross-brand promotion in sugar confectionery…
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NewsBurton's adds Wispa to Cadbury biscuits
Burton’s Biscuits Company is adding a Wispa biscuit to its licensed Cadbury range…