Archive of all Mondelez articles – Page 19
-
NewsKraft to boost Maynards with Sour Patch Kids
Kraft is bringing US candy Sour Patch Kids to the UK this month as it looks to return Maynards to growth. Maynards Sour…
-
NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
-
Analysis & FeaturesPwC: it's not dull and boring, it's sweet and it's genius
Philadelphia with Cadbury was a startling innnovation that proved a surprise hit. Will the sweet cheese trend catch on?
-
NewsKraft in £200m advertising review ahead of Mondelez move
Kraft Foods has sparked a new scramble in ad land after announcing a review of its £200m European advertising outlay.
-
NewsKraft aims to halt choc bar decline with NPD
Kraft is hoping to stem decline in the countline and sharing bars markets with new Cadbury Dairy Milk products…
-
NewsCadbury chocolate Philadelphia spread launches lunchbox line
Kraft is taking its Philadelphia with Cadbury spread into snacking with the launch of new dipping packs. The packs - 69p…
-
NewsChocolate-coated pretzels from Cadbury
Kraft is following up the roll-out of Cadbury popcorn earlier this year with the launch of chocolate-coated pretzels. Cadbury…
-
NewsKraft UK boss Nick Bunker moves from merger to demerger at KP
After painstakingly merging two giant businesses together, Kraft UK & Ireland president Nick Bunker…
-
NewsCadbury controversy 'in the past' says Kraft UK chief
On the anniversary of its move into Uxbridge House and its operational merger with Cadbury…
-
NewsPremier Foods starts search for chairman
Ronnie Bell’s departure from Premier Foods could have a “silver lining”, analysts claim.
-
News'All natural' recipe is slam dunk for Dairylea
Kraft is going “all natural” with Dairylea after an 18-month reformulation quest enabled it to strip back the cheese to seven ingredients, down from 12 three years ago.
-
NewsCadbury rolls out popcorn sharing bags
Cadbury is expanding into the burgeoning popcorn market - four years after it offloaded its Butterkist brand.
-
NewsTurbo Tango and Guzzle Puzzle scoop Sial d'Or prizes
British fmcg product developers won two out of nine categories in a prestigious global innovation competition last week…
-
NewsStart-up to rival Cadbury (after two-year wait)
The great-granddaughter of Cadbury’s founder is finally set to launch her own chocolate brand, two years after first announcing plans to rival…
-
NewsSpecial lids reveal Philadelphia recipes
Kraft Foods is adding special lids to Philadelphia to promote the cream cheese’s versatility and use in recipes.
-
Comment & Opinion
Starters orders... marks, get set, sell!
We are now fewer than three months away from a ‘once-in-a-lifetime’ experience - something we will…
-
Analysis & FeaturesCadbury carrying the torch for Olympic promotions
Olympic promotional activity has got off the blocks and there’s already a clear frontrunner.
-
NewsKraft unwraps Cadbury Olympic ticket giveaway
Kraft has unveiled the next stage of its Olympics campaign with the launch of ‘Unwrap Gold’, its first on-pack ticket package giveaway for Cadbury.
-
NewsKirsty plays her cards right for Cadbury
Kirsty Gallacher put on her sweetest face as she manned the counter at the pop-up Shop of Cards in Covent Garden as part of Cadbury’s sponsorship of this summer’s Olympic Games.
-
NewsCreme Egg is a hit at Covent Garden
Cadbury’s Creme Egg made its mark on London last week when a giant egg high-dived into Covent Garden with gooey results.