Archive of all Mondelez articles – Page 2
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NewsCadbury invites consumers to star in vintage ads in generative AI-powered campaign
Users upload a selfie and select one of seven ‘eras’ of ads in which to star
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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KVI TrackerCadbury Dairy Milk prices rise due to cocoa costing ‘far more’
The base price of its 110g chocolate bar has rocketed by as much as 12% in the past month
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NewsCadbury Flake launches 99 Bus to take families to the seaside
The buses will depart from Leeds, Bradford and London
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Comment & OpinionWhat Mondelez’s tie-up with Biscoff says about Cadbury’s NPD strategy
Regardless of what NPD Mondelez is planning, its partnership with Biscoff is bound to lure in shoppers
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Category ReportCheese trends 2024: Battle of the heavyweights
The big cheese brands are back in growth and fighting for consumer attention. Who will win, and where does this leave smaller producers?
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NewsCadbury UK brings back Top Deck chocolate bar after two decades
The retro bar will return to supermarket shelves later this month
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NewsCadbury partners with Biscoff to launch co-branded chocolate in the UK
The first products are expected to launch in early 2025
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Comment & OpinionFrom inflation to innovation: the tide is turning for fmcg
The fmcg industry can finally get back to what it does best: differentiated innovation that excites consumers, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsRitz shrinks cracker packs by up to 30%, but prices remain the same
‘As a food producer, we are continuing to experience significantly higher input costs,’ said a spokeswoman
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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NewsCadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April
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Comment & OpinionHow grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
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KVI TrackerEaster chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year
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NewsCadbury adds chunky Dairy Milk & More filled chocolate bars
Billed as ‘the ultimate treat’, the bars have an rsp of £2.75 each
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?