Archive of all Mondelez articles – Page 21
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NewsKraft hits salt target early with Dairylea
Kraft has slashed the salt content of its Dairylea cheese spreads and slices portfolio by 25% a year ahead of the FSA target deadline. The new reduced-salt spreads and slices have just started to go on sale, with light slices to follow...
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Analysis & FeaturesOne year on, can Kraft now celebrate its Cadbury deal?
It’s just over a year since its $19bn acquisition of Cadbury. Kraft’s results have given Adam Leyland a proper opportunity to examine progress
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NewsKraft dismisses talk of Green & Black’s sale
Kraft Foods has moved to dismiss speculation it could sell Green & Black’s, insisting the organic chocolate brand "is in good hands".
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Kraft suffers coffee factory blaze
A fire tore through one of Kraft’s Kenco coffee factories yesterday.
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Comment & OpinionEditor's Comment: What kind of a chocolate factory is Kraft going to run?
With a nice Brit presenting the case for Kraft this week at the first media briefing since its acquisition of Cadbury in February, journalists found it hard to portray Cadbury as having been gobbled up by nasty, predatory Americans.
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NewsKraft spells out initial plans in charm offensive
The integration of Cadbury is in its infancy, but Kraft's acquisition hasn't hindered the performance of either company, and together they will go from strength to strength, said Kraft UK and Ireland president Nick Bunker at a media briefing this...
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NewsBunker: Cadbury capture damaged Kraft brand
Kraft Foods’ reputation with consumers was hurt by its controversial takeover of Cadbury, the company’s UK boss has suggested.
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Comment & Opinion
Kraft's glass is half empty
The story reads like an April Fool prank, albeit not a great one. But last time we checked, it was September.
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NewsCadbury drops ‘glass and a half’ claim from Dairy Milk
Cadbury has dropped its famous ‘glass and a half’ milk claim from wrappers of Dairy Milk.
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NewsKraft adds Dairy Milk to emerging markets ‘power brands’
Kraft Foods has added Dairy Milk and Trident gum to the list of ‘power brands’ on which it focuses in emerging markets.
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NewsBuffett slashes Kraft stake after ‘dumb’ Cadbury deal
Kraft’s controversial takeover of Cadbury has been branded a “dumb deal” by billionaire investor Warren Buffet, who has sold a raft of his shares in the US food company.
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NewsKraft closes Cheltenham HQ as Cadbury combination picks up pace
Kraft Foods is to close its Cheltenham headquarters as the fallout from its merger with Cadbury continues.
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NewsMPs slam ‘irresponsible’ Kraft over Cadbury deal
Kraft Foods acted “irresponsibly and unwisely” during its takeover of Cadbury, according to a report by MPs to be published later today.
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Government places Kraft 'on report'
Business secretary Lord Mandelson has taken the highly unusual step of placing Kraft 'on report' to make sure it does not renege on pledges it made to MPs this week to protect Cadbury jobs and factories.
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Kraft launches Milka in 45g countline bars
Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push.Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
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NewsKraft opens ‘new chapter’ with Q4 profits surge
Kraft Foods saw profits more than treble in the final quarter of last year, as the US food giant gears up for life after its Cadbury swoop.
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NewsWill Kraft be able to stop the brain drain at Cadbury?
Can Kraft win the hearts and keep the brains of Cadbury’s best people? Perhaps, if Irene Rosenfeld respects the Cadbury culture, says Adam Leyland
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Saturday Essay: Getting the best of both from Kraft-Cadbury
If handled correctly, the possible synergies could outweigh any negative fallout or loss of trust, says Graham Hales
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In flux: Kraft’s 850p share offer at mercy of market
The final price Kraft pays Cadbury shareholders is likely to be substantially below the 850p per share that won over the Cadbury board last week, analysts have warned.Owing to the bid's cash-and-shares mix, movements in Kraft's share...
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Editor's Comment: I'm not angry with Cadbury, hedge funds or even Kraft. I'm angry with dozy City analysts
If I'm feeling a little sad at the sale of Cadbury, it isn't because I think Kraft is an evil, low-growth corporate raider. As our recent Top Products survey confirmed, Kraft won the top launch in two categories, with Kenco and Mikado, and Mikado...