Archive of all Mondelez articles – Page 22
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Comment & Opinion
Kraft's glass is half empty
The story reads like an April Fool prank, albeit not a great one. But last time we checked, it was September.
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NewsCadbury drops ‘glass and a half’ claim from Dairy Milk
Cadbury has dropped its famous ‘glass and a half’ milk claim from wrappers of Dairy Milk.
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NewsKraft adds Dairy Milk to emerging markets ‘power brands’
Kraft Foods has added Dairy Milk and Trident gum to the list of ‘power brands’ on which it focuses in emerging markets.
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NewsBuffett slashes Kraft stake after ‘dumb’ Cadbury deal
Kraft’s controversial takeover of Cadbury has been branded a “dumb deal” by billionaire investor Warren Buffet, who has sold a raft of his shares in the US food company.
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NewsKraft closes Cheltenham HQ as Cadbury combination picks up pace
Kraft Foods is to close its Cheltenham headquarters as the fallout from its merger with Cadbury continues.
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NewsMPs slam ‘irresponsible’ Kraft over Cadbury deal
Kraft Foods acted “irresponsibly and unwisely” during its takeover of Cadbury, according to a report by MPs to be published later today.
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News
Government places Kraft 'on report'
Business secretary Lord Mandelson has taken the highly unusual step of placing Kraft 'on report' to make sure it does not renege on pledges it made to MPs this week to protect Cadbury jobs and factories.
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News
Kraft launches Milka in 45g countline bars
Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push.Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
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NewsKraft opens ‘new chapter’ with Q4 profits surge
Kraft Foods saw profits more than treble in the final quarter of last year, as the US food giant gears up for life after its Cadbury swoop.
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NewsWill Kraft be able to stop the brain drain at Cadbury?
Can Kraft win the hearts and keep the brains of Cadbury’s best people? Perhaps, if Irene Rosenfeld respects the Cadbury culture, says Adam Leyland
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News
Saturday Essay: Getting the best of both from Kraft-Cadbury
If handled correctly, the possible synergies could outweigh any negative fallout or loss of trust, says Graham Hales
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News
In flux: Kraft’s 850p share offer at mercy of market
The final price Kraft pays Cadbury shareholders is likely to be substantially below the 850p per share that won over the Cadbury board last week, analysts have warned.Owing to the bid's cash-and-shares mix, movements in Kraft's share...
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NewsEditor's Comment: I'm not angry with Cadbury, hedge funds or even Kraft. I'm angry with dozy City analysts
If I'm feeling a little sad at the sale of Cadbury, it isn't because I think Kraft is an evil, low-growth corporate raider. As our recent Top Products survey confirmed, Kraft won the top launch in two categories, with Kenco and Mikado, and Mikado...
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Bulletin: Cadbury and Kraft seal the deal… Pennycook closes on Morrisons top job
Takeover saga reaches inevitable end; retailer’s FD could succeed Bolland; latest measure to tackle drinking…
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News
Cadbury surrenders to new Kraft bid
One of the most iconic brands in UK food and drink is to come under foreign ownership after Cadbury accepted an improved bid…
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NewsHard Kraft: an inteview with Nick Bunker, the next boss of Cadbury
Irene Rosenfeld has nabbed the headlines but if Kraft buys Cadbury, it’ll be Nick Bunker running the show here…
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NewsNestlé exit cuts chances of Hershey’s bid for Cadbury
Nestlé’s decision to formally rule out a bid for Cadbury this week is likely to reduce the chance of Hershey making a bid.
The US confectioner, which holds the licence to produce Cadbury products in the US, was seen as the most likely… -
NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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News
Buffett warns Kraft on Cadbury bid
Billionaire investor Warren Buffett has urged Kraft to keep its head when it weighs up its final bid for Cadbury.
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News
Careers Flie: Neither Kraft nor Hershey can compare to real taste of Cadbury
The nightmare before Christmas has already come as far as I am concerned. It's likely my favourite confectionery brand Cadbury is...