Archive of all Mondelez articles – Page 3
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NewsCadbury partners with Biscoff to launch co-branded chocolate in the UK
The first products are expected to launch in early 2025
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Comment & OpinionFrom inflation to innovation: the tide is turning for fmcg
The fmcg industry can finally get back to what it does best: differentiated innovation that excites consumers, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsRitz shrinks cracker packs by up to 30%, but prices remain the same
‘As a food producer, we are continuing to experience significantly higher input costs,’ said a spokeswoman
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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NewsCadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April
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Comment & OpinionHow grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
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KVI TrackerEaster chocolate prices soar up to 50% in the supermarkets
The Grocer’s analysis found 227 out of 386 seasonal chocolate SKUs available in the big four were more expensive this year
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NewsCadbury adds chunky Dairy Milk & More filled chocolate bars
Billed as ‘the ultimate treat’, the bars have an rsp of £2.75 each
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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NewsDear Valentine’s as prices of chocolate gifts rise in mults
Shelf prices of have risen by as much as 60% in the mults
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KVI TrackerCocoa prices skyrocket ahead of Valentine’s Day and Easter
Poor weather in the Ivory Coast and Ghana has badly affected crops and means chocolate confectionery prices will likely to rise still further
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NewsMüller takes Cadbury licence into milkshakes for first time
The dairy giant has launched two Cadbury Creamy Chocolate milkshakes into Sainsbury’s this week
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Promotional FeaturesMasterclass: How retailers can make their biscuits range bite
With biscuits purchased by more than 28m UK households in 2023, the category is fully embedded into the nation’s heritage. With growth in its three key segments of sweet, savoury and healthier*, Mondelēz International examines how retailers can trade on consumer need states to boost sales.
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Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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Comment & OpinionHow important are chocolate ethics to consumers, really?
Brits munch their way through millions of chocolates over Christmas, but is it all ethical?