Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsMorrisons convenience and GM restructure puts 100 roles at risk
Morrisons is merging its convenience and supermarket commercial teams into a single division, and relocating its general merchandise division to a new office
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NewsShoppers switch to own label and buy less to save money: NIQ
Total till sales at UK supermarkets increased 3.3% in the four weeks to 21 February, but volumes declined by 0.8% – a bigger fall than January’s 0.6%
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NewsSupermarket volumes remain under pressure as inflation picks up pace
Total take-home sales at the mults increased by 3.4% year on year in the four weeks to 22 February. However, growth lagged behind grocery price inflation
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NewsGander approved as Morrisons Daily supplier to help retailers slash waste
Gander has been approved as a supplier for Morrisons Daily to help retailers reduce waste and provide shoppers with access to discounted food
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Grocer 33Morrisons is best supermarket in high-scoring Bournemouth shop
Our Morrisons shopper said that ‘what sticks in my mind most is how fresh everything looked’
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Grocer 33Morrisons Verwood’s Carl Stewart on being a Bournemouth flagbearer
‘Our biggest challenge is making sure standards are consistent, and that we deliver the same experience for every customer’
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NewsSupermarkets in Gibraltar, including Morrisons, in race to meet new EU rules
Businesses supplying retailers in Gibraltar have less than two months to prove their products meet EU regulations
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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NewsMorrisons adds Nutmeg clothing to home delivery for the first time
Morrisons shoppers can now order ‘clothing essentials’ like underpants, tights and babygrows as part of their online grocery shop
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NewsMorrisons hails generous customers as Marie Curie fundraiser raises £5m in 15 months
Morrisons shoppers had donated thousands to the charity through a feature added to the More Card app
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NewsBaby formula availability in recovery following recalls
Frustrated parents used X last week to complain they were struggling to find their preferred formula
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NewsMorrisons pledges £1.6bn spend on farming in 2026
The retailer said it underlined ‘its position as British farming’s single biggest direct supermarket customer’
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NewsOatly expands Barista range with vanilla, caramel and coconut flavours
Responding to surging customer demand for customisable drinks, Oatly has released Barista Edition Coconut Flavour, Barista Edition Vanilla Flavour and Barista Edition Caramel Flavour
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NewsMorrisons and Kellogg’s promise kids free breakfasts throughout school holidays
The supermarket will offer free cereal and fruit in its cafés during February half term, Easter, summer and Christmas holidays, as new research reveals 33% of British parents struggle with holiday hunger
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NewsMorrisons exploring sale of dozens of in-store pharmacies
Morrisons is seeking buyers for its least profitable in-store pharmacies as it looks to raise funds for Rami Baitiéh’s turnaround plan
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NewsMorrisons plans physical coupons push in new ‘old school’ loyalty strategy
Physical coupons will be offered to customers in ‘real time’ at the till based on data from their transactions in store
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NewsJW Filshill appoints Morrisons Daily Scotland franchise boss as BDM
He brings nearly 25 years’ experience in the retail and wholesale sectors to the role
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NewsMorrisons convenience director to depart after less than year
Matt Heslop’s departure comes as Morrisons plans to open as many as 300 new Morrisons Daily stores a year
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Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert