Morrisons news and analysis – Page 94
-
Analysis & FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
-
Analysis & Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
-
ProfilesMorrisons revamps leave policy to help out adoptive parents
Morrisons is introducing what it claims is an industry-leading adoption policy to help staff who are adopting children.
-
NewsAsda ‘most vulnerable to Morrisons online’
Asda will be hit hardest when Morrisons launches its online offer, according to retail analysts CACI.Research seen exclusively by The Grocer found 65% of Morrisons customers who shopped online currently shopped at Asda for groceries.CACI suggests this means once Morrisons is online, Asda could face an exodus. “Morrisons customers who ...
-
News
Morrisons pitches itself as high street hero to Mary Portas
Morrisons is championing its own credentials as a positive force in the fight to save our town centres, in a new report it submitted to Mary Portas' High Street Review.
-
News
Marco adds a cider to his Governor line-up
Marco Pierre White is extending his Governor ale brand into cider this month - and has revealed plans to add a lager to the line-up next year. The 4.8% abv Governor cider, which is produced in conjunction with Westons, will roll out exclusively to all Morrisons stores in the next ...
-
NewsMorrisons freshens up bakery offer with 100% British wheat
Morrisons is relaunching its entire own-label bread range and switching to 100% British-sourced wheat. The new line-up, which rolls out to stores next week under the Baked By Us label, comprises 90 lines and replaces the retailer’s existing own-label offer.
-
Grocer 33Morrisons, Swansea
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
-
NewsFirefly to land on Morrisons shelves soon
Natural drinks brand Firefly is expanding into Morrisons next month. The brand’s peach & green tea, grapefruit & passionfruit, and lemon, lime & ginger drinks (rsp: £1.60 for 330ml) will roll out to 300 stores in November. The…
-
Grocer 33Morrisons, Welwyn Garden City
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
-
NewsMosey is promoted to build up the BWS range at Morrisons
Morrisons has appointed Steve Mosey as its new category director, responsible for beer, wines and spirits; tobacco and lottery. Mosey has worked for Morrisons since June 2009 and previously headed up the retailer's category development...
-
NewsPosh traditional beef range for Morrisons
Morrisons is set to launch a new premium range of beef from traditional British breeds in the wake of research conducted at the farm it runs in partnership with the Prince of Wales. The retailer has recruited 200 British farmers to...
-
Grocer 33Morrisons, East Dereham
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
-
NewsPilgrims and Tickler hit in latest Cheddar cull
Pilgrims Choice and Tickler have lost their listings on Morrisons’ pre-pack Cheddar fixture following a range review of the supermarket’s cheese lines. Pilgrims Choice had previously been listed with its mature Cheddar and Tickler with a…
-
NewsMorrisons to launch its M Kitchen range
Morrisons is to debut the first products in its much-anticipated own-label relaunch next week. As revealed by The Grocer earlier this month (‘Morrisons to launch host of new own-label brands’ 10 September, p6), the retailer is…
-
NewsMorrisons unveils first phase of M Kitchen revolution
Morrisons will next week debut the first products in its eagerly awaited own-brand re-launch. As revealed exclusively by The Grocer earlier this month, a convenience range dubbed M Kitchen will comprise 150 new lines, including a bistro range and a number of pan-Asian and tapas-style dishes.
-
NewsKerry puts premium into frozen food with new ready meals
Kerry Foods is hoping to transform the frozen ready-meal category with the launch of a range of products made with “quality” ingredients.
-
NewsMorrisons’ greenest store yet gives it an edge with planners
Morrisons is opening its greenest supermarket yet and plans to use it as a blueprint to improve the environmental credentials of the rest of its stores and manufacturing sites. The 22,200 sq ft store in Stanground, Peterborough boasts a...
-
NewsHigher-welfare boost for Morrisons chicken
Morrisons is introducing improved welfare standards for all of its standard fresh chicken in a bid to make higher-welfare poultry more affordable for mainstream shoppers.
-
Comment & Opinion
Morrisons' missing millions
Scanning the national newspapers this morning you might be forgiven for coming to the conclusion that today was the proverbial slow news day.